When it comes to marriages, Sima aunty knows best. Or so she would have you believe. Sima Taparia, a Mumbai-based matchmaker, became an overnight sensation last year after her reality show, Indian Matchmaking, dropped on Netflix. She found popularity and notoriety in equal parts, with her show being criticised for being regressive and reducing women to a checklist. Now, in an inventive move, Lionsgate Play has roped her in to lead a campaign for its first Indian original, Hiccups & Hookups, featuring Lara Dutta and Prateik Babbar.  

A still from the series