Amazon's global CEO Jeff Bezos says Amazon Prime Video is performing in India brilliantly, adding that they have decided to double down the investment for the streaming service in the country. "It's working great. The number of hours Prime Video is watched in India in the last two years has grown by six times. Prime Video is working well all over the world, and there is no place it is doing better than in India. It's incredible," Bezos said when asked by actor Shah Rukh Khan and Zoya Akhtar about the performance of the streaming giant in India at a starry event in Mumbai.

"It's good in terms of business as well. We also like the business results because it drives people to join Prime, and once they join they enjoy the fast shipping service, so they also buy a lot of products from us. So it's a vehicle to make fantastic content, from the business point of view, as well. We have actually just made a decision to double down our Prime Video investments here in India," he added.