A fortnight into its release, Pakistani star Bilal Abbas Khan is basking in the success of Ek Jhoothi Love Story. In presenting the romantic track of lead characters Sohail and Salma, the ZEE5 original series focuses on the culture of arranged marriages in the neighbouring country. "The best part is that people have watched it at one go. The series is a wonderful example of how you can give out a positive message without [sounding preachy]. We have dealt with how parents pressure [children into marriage], but the situation is presented in a progressive way," beams Khan.

If the series drives its point home without resorting to theatrics or drama, Khan says the credit goes to director Mehreen Jabbbar. "At times, we tend to go overboard with light-hearted comedies. But here, the comedy is subtle. Mehreen has focused on minor aspects, and kept the story realistic and raw."