With the vast expansion of the Internet in recent times, several new opportunities have emerged that are vastly different from the traditional business everyone is used to.

If there is one thing that has kept the world going despite the COVID-19 lockdown, it is the Internet. And it is the thousands of stories about Bollywood celebrities, startups and new innovations, facilitated by digital PR, that has made the internet a savior in these times. The term Online marketing has exploded like anything and every business out there is trying to utilize the online channels these days.