When the sales of a three-year old online clothing store exceed that of bigger and older brands in the market, youcannot help but take notice of it. Myshka, a brand which happens to be the brainchild of banker-turned-entrepreneur Pankhuri Raj, boasts of the kind of success story which very few companies or brands in India has had in the recent past.

In 2017, Pankhuri started the Myshka Store with her husband's savings. She did not get the support of any external investor or encouragement from the market but she was fueledby the ambition of creatin a successful brand with sheer hard work and determination. Her efforts bore fruit as sales of her company picked up rapidly in a very short span of time. The next year, in 2018, she quit her job and the rest, as they say, is history.