Enchantico: A book subscription box
Two years back at Litomania, a city festival celebrating Indian literature, bestselling author Ravi Subramanian met and discussed the issues related to children’s books with the fest organisers, Sangram Surve and Shalini Bajaj Surve, from the creative agency, Think Why Not. After months of ideating and planning, the troika will launch, Enchantico, a book subscription box for kids, in August. “The venture is a passion project. Today, the biggest problem is that children don’t read. So, the idea is to revive their love for books. Moreover, there are way too many books to choose from and parents may not have enough knowledge about where to find them, considering the shrinking retail space given to books. Often, they pick up what they notice on the front of a shelf or a popular title, leaving many others, especially Indian authors, undiscovered. We aim to introduce them to kids through the boxes,” shares Subramanian, who is also the advisor for the venture.