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A woman must not forget her “dharma” towards herself: Sulekha Bajpai

As a screenwriter and a mother-of-two, Sulekha Bajpai says there is no one job that can define a woman. She can and should become what she wants to be.

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Sulekha Bajpai

Sulekha Bajpai

When Sulekha Bajpai was told that her story was among the 25 winners of the eShe magazine’s short story contest, she couldn’t believe it.

As a veteran advertising professional behind some timeless catch-phrases like “Melody khao khud jaan jao”, and "Pepsodent Dhishoom Dhishoom. Lagatar kitanuon se ladta hai," Bajpai is well-versed with writing taglines and jingles but the resolve of authoring a short story came from her fear of getting lost in oblivion. After working for over a decade, she quit her job to take care of her two children, but soon realised that her creative side was getting lost in the rut.

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