Surat (Gujarat) [India], May 1: To position Sosyo Hajoori Beverages Pvt. Ltd, an Indian brand with 100 years of legacy amongst the herd of International brands, Alaukik Group envisioned and executed the idea for the brand as an Official Refreshment Partner for Royal Challengers Bangalore.

Alaukik Desai wanted to revamp the persona of the brand keeping in mind the ethos and the brand legacy of the past 100 years, hence the campaign #DrinkBold #DrinkSosyo was created inviting new energy in the brand. A whole new packaging with Virat Kohli, Yuzvendra Chahal, and AB De Villiers was curated for all the sub-brands that fall under the Sosyo category to help the brand uplift its brand identity and capture a wider market.