When music videos ruled television channels, they brought in a new wave — of gorgeous models, a happy-ending storyline, catchy choruses and a host of new artistes. If Lucky Ali stunned listeners shooting by the pyramids in O Sanam, Euphoria had a more cultural feel in Dhoom Pichak Dhoom, splendidly shot by veteran Pradeep Sarkar. These videos vanished over time. Today, efforts are being made to revive those golden days through digital platforms. Recently, singers Benny Dayal and Akriti Kakkar released the upbeat Batti Gul under a series titled Bollyland Exclusives.

Benny Dayal