Picture your favourite font. What do you see? The shapes and contours that inspire and excite you, or the person who designed it? Let’s say you choose Helvetica. Do you picture the friendly counter of the lowercase a, or the smiling face of Massimo Vignelli, who made it famous?

When we talk about art, we often forget the artist. We forget the number of efforts and brainstorming that goes behind creating that masterpiece. Itu Chaudhuri Design is one such design boutique in Delhi.