Online festive shopping: Affordable fashion, premium electronics fuel sales

As India kicked off online festive season sales affordable fashion and premium electronics emerged as the topperforming categories as private consumption surged especially in the rural parts of the country a report showed on ThursdayThe festive season sale in the first leg on various online ecommerce platforms reached over Rs 54500 croreFrom September 26 to October 6 unbranded and value segment in womenrsquos apparel dailywear jewellery and kidsrsquo fashion also saw significant growth with a notable boost from tier 2 markets and beyond according to the report by Redseer Strategy ConsultantsKushal Bhatnagar from Redseer said that ecommerce festive sales this year have shown dynamic growth patterns building on the momentum from last yearldquoIn 2023 the nineday festive event saw approximately 19 per cent YoY growth over 2022 This was primarily driven by high average selling price ASP purchases such as mobiles electronics and large appliances contributing to about 67 per cent of the salesrdquo he notedHowever the 2024 festive season has been differentWhile the early phase followed a similar trend with high ASP products leading the charge the latter half experienced strong demand for lower ASP items particularly in fashion which saw massive growth driven by ethnic wear and tier 2 markets the report notedWith increased participation from ecommerce platforms directtoconsumer D2C brands and quick commerce players consumer spending saw a remarkable surgeACs refrigerators and premium electronics are the main drivers of the growth Extended summers and rising humidity levels have boosted demand for ACs and refrigerators particularly in the underpenetrated regions the report mentionedPremium electronics like robotic vacuum cleaners and water purifiers have seen growth particularly in Metro and Tier 1 cities as consumers upgrade to lifecomfort products Premium TVs performed well tooldquoThe broader mobile phone market experienced muted growth but premium brands such as Apple continued to thrive There was a noticeable shift of Android users to iOS marking an interesting consumer trendrdquo the report notedQuick commerce platforms saw an unexpected spike in mobile phone purchases further emphasising the evolving role of these platformsThe beauty grooming and home category saw an increase in the availability of low average selling price ASP items and new selections across various platforms said the reportAlso Read Festive shopping AI quick commerce microinfluencers major trends in 2024 finds reportThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever