Keeping up with the spirit of festivities, Radio City, India's biggest radio network, has joined hands with a mega event 'Lav Kush Ramlila' as the exclusive radio partner. 'Lav Kush Ramlila' is the largest and most sought-after event in Delhi which is attended by very important people, and sees a daily footfall in lakhs. Standing true to the philosophy of instilling the passion for city love and excitement towards festivities among the audience, Radio City’s association with 'Lav Kush Ramlila' will aid in popularising the story of Ramayana among the younger audience.  

Through this association, Radio City Delhi has been promoting 'Lav Kush Ramlila' through radio promotions as well as an evening show, and will continue to do so till Dussehra. Radio City’s evening jockey RJ Aadi & Hari will be hosting a live show from the venue on the last three days of Navratri on October 3rd, 4th and 5th from 5 pm to 9 pm. On the last day of the event on Dussehra, south India’s megastar Prabhas will grace the occasion and Radio City RJs will share the stage with him. To popularise the event, the company has installed a 20 feet high studio booth from the ground that has a VIP box. To give the audience a unique and first-of-its-kind experience, the station has launched an on-air contest to invite lucky listeners to watch a live Ramlila with the RJs from the VIP booth. Alongside on-air promotions, the radio network is also promoting the event through its digital platforms.