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Five trends to look forward to in toy and stationery industry in 2023

The earliest toys included whistles shaped like birds, toy monkeys and small carts which were made from materials found in nature such as sticks, clay and rocks

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Image for representational purpose only. Photo courtesy: istock

Image for representational purpose only. Photo courtesy: istock

India is home to one of the most rapidly growing toy markets in the world, and the industry is predicted to grow to $2-3 billion by 2024. The existence of toys in India dates back to the Indus Valley Civilization around five thousand years ago. The earliest toys included whistles shaped like birds, toy monkeys, and small carts which were made from materials found in nature such as sticks, clay and rocks.

In recent years, the advent of advanced technology and machinery has encouraged manufacturers to produce modern and innovative toys. India has one of the largest young populations in the world, owing to which, the toy industry in the country has witnessed rapid growth. The market is brimming with a wide array of both conventional and modern toys. However, with evolving trends, there has been a shift from traditional toys towards innovative and hi-tech electronic toys.

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