The year 2024 was a remarkable year for India, marked by an explosion of creativity and innovation on Instagram that resonated globally. At the Meta Festival in Mumbai, we shared Instagram’s 2024 Year-in-Review. 

India goes global and the world goes desi 
Instagram was abuzz with exciting global collaborations, featuring Indian artists teaming up with international stars to create mesmerising music. These partnerships not only showcased the diversity of Indian talent but also highlighted the universal language of music. Some notable collaborations included Diljit Dosanjh’s collaboration with American rapper Saweetie for the song ‘Khutti’, King’s collaboration with American artist Nick Jonas for the song ‘Maan Meri Jaan’ and Harsh Likhari’s collaboration with Canadian artist Connor Price for the song ‘Customs’.