Mahindra Group has unveiled the much-awaited Cultural Events Calendar for the year 2023-24. From rock music, to performing and visual arts, to poetry and crafts, these incredibly enriching and impactful events are a true celebration of Indian culture and communities that aim to ignite a vibrant cultural exchange and create a magnetic pull for artists from across the world while prioritising millennial engagement.    

Mahindra Group is a key player in the Indian live entertainment industry, known to host some of the most talked about events in the country. It has played a pivotal role in keeping the Indian cultural legacy alive across the globe with its tastefully curated events. Through time, these exclusive festivals with a strategic purpose have grown manifold in aspects of scale, footfalls and geographic locations, and have positively impacted the brand, its stakeholders and various art forms of traditional and contemporary India - leaving an indelible impression on its audiences.