Rock to blues: Mahindra Group releases its line-up of curated cultural festivals
Updated On: 18 July, 2023 11:42 PM IST | Mumbai | mid-day online correspondent
Mahindra Group’s line-up of curated cultural festivals for 2023-24 present the finest of India, encompassing music, theatre, fine arts, and crafts
Last year, iconic festival Independence Rock returned after nine years. Photo Courtesy: Independence Rock
Mahindra Group has unveiled the much-awaited Cultural Events Calendar for the year 2023-24. From rock music, to performing and visual arts, to poetry and crafts, these incredibly enriching and impactful events are a true celebration of Indian culture and communities that aim to ignite a vibrant cultural exchange and create a magnetic pull for artists from across the world while prioritising millennial engagement.
Mahindra Group is a key player in the Indian live entertainment industry, known to host some of the most talked about events in the country. It has played a pivotal role in keeping the Indian cultural legacy alive across the globe with its tastefully curated events. Through time, these exclusive festivals with a strategic purpose have grown manifold in aspects of scale, footfalls and geographic locations, and have positively impacted the brand, its stakeholders and various art forms of traditional and contemporary India - leaving an indelible impression on its audiences.
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