Hinglish helps users engage more effectively with a broader audience on social media platforms, particularly `X`, with Bollywood significantly boosting its popularity, a new study showed on Friday. 

In the study, the Indian Institute of Technology (IIT), Delhi researchers at the Laboratory of Computational Social Systems (LCS2) led by Professor Tanmoy Chakraborty conducted a thorough statistical and econometric analysis covering 260,000 posts on `X` by 17,000 users and showed that more than 34 per cent of users prefer `Hinglish` to connect more effectively with their followers.