According to 31 percent of dating app users of QuackQuack from tier 1 and 2 cities, the holiday season and the start of the new year serve as harsh reminders of people's single status. Founder and CEO of QuackQuack, Ravi Mittal, said, "We found users specifically looking for a date to spend their Christmas and New Year's day with among the 24 million chats that were shared last month. Every year, we notice a rise in the number of user log-ins throughout this period, with the first weekend of the new year seeing the biggest number."

The App conducted a study with 10,000 survey participants including working professionals and students, to better understand the sudden spike in romantic interest around Christmas and New Year's. The holidays and the new year usher in the busiest season for the dating app.