In 2017, Meenaz Amreliwala and Rohan Sabharwal had a vision of uniting performance venues, equipment vendors, tutors and artists on one platform. Their mobile application Flipsyde was designed like a social network that would let venues and artists follow and discover each other. It took them over two years to create the app for both Android and iOS, run beta tests and iron out the bugs. They'd also spoken personally to over 250 venues in Mumbai and nearly a thousand artists and had them sign up. 

By March 2020, ready to formally launch, the country went into a lockdown and venues across the country shut down. A month or two into the lockdown they realised they still had access to those thousand-odd independent artists, many of whom had begun churning out music like never before. In September, they both launched a news website Flipsyde.Live to cover everything related to the independent music scene in India.