Legendary Indian adman Piyush Pandey has passed away at 70. He was "battling an infection that took a serious turn", said Ogilvy advertising agency in a statement.

The statement further read, "To our entire Ogilvy family, It is with an unfathomable sense of loss that I write to you about the passing away of our beloved Piyush Pandey. Piyush was battling an infection that took a serious turn. He passed away peacefully this morning. I cannot even imagine how each one of us is going to process this terrible loss in our own way."

Known to be one of the biggest names of advertising in the country for more than four decades, Pandey gave a voice to the likes of Asian Paints with “Har khushi mein rang laaye”, Cadbury’s “Kuch khaas hai” among others including BJP’s 2014 election campaign “Abki Baar Modi Sarkar” with the iconic slogan “Achche Din Aane Wale Hain”. He is also known for the cute 'ZooZoo' characters for Vodafone and spearheading public service campaigns like the 'Do Boond Zindagi Ke' Polio Abhiyaan with Amitabh Bachchan.