5 female CEOs, founders talk about challenges, celebrations and paving the way

More and more women are assuming different leadership roles and leave many men behind in the process Recently YouTube appointed Neal Mohan as their new CEO one of many in leadership roles over the last two decades with Leena Nair also assuming the role for French luxury fashion house Chanel in late 2021Every year March 8 is celebrated as International Womenrsquos Day While one doesnrsquot require just one day to celebrate women and the many hurdles they face daily including sexism it is definitely a good opportunity to shed light on those who are not only working hard but also paving the way in their respective fields for other women to followMidday Online reached out to five women CEOs and founders of companies to understand the challenges and how they are constantly trying to beat them and their perspective on being businesswomen when society and trolls are constantly trying to put them in different set boxes Komal Lath founder Tute Consult Public Relations AgencyIt has been an immensely gratifying 13 years of starting and running Tute Consult In the initial years and sometimes even now people do a double take when I mention my experience However society at large has been very supportive I did have my fair share of turbulence and biases I have been part of meetings wherein my male clients and industry peers have tried to veto my opinion when they do not agree There have been cases where my speakership slots have been moved to accommodate lsquoothersrsquo We have simply exited those meetings and made our opinion known in a stern and assertive manner Call that aggression or standing for yourself lsquorunning a businessrsquo has always been very different from lsquoknowing the workrsquo I am grateful for all those encounters biases as they have catapulted me to be who I am resilient strong and kind to myself and others We definitely have come a long way I chanced upon a Grant Thornton report suggesting the percentage of women in CEO and MD positions in India went up from 7 per cent in 2017 to 55 per cent in 2022 Having said that therersquos still a long way to go especially as you percolate downwards on the corporate ladder and workforce at large We celebrate long hours at work irrespective how unproductive they are we donrsquot bat an eyelid when we ask questions like lsquohow will you manage now that you are married or you have a babyrsquo extremely casually We take pride in answering emails and work calls all the time with no respect for ones family and loved ones around us This is for us to ponder and collectively change our working styles I am happy to say we are doing and learning each day with a newer set of challenges and people For women at large we definitely need better acceptance when someone is back from their maternity sabbaticals or even career changes Today the breadwinner is no longer only male Its equal and more opportunities and a safe space that is the need of the hourThere are still challenges such as difficulty in hiring competent staff there is a huge attitude and lack of willingness to work and learn with the newer lot coming into the fold from urban cities To tide over we are building a fantastic base across tier 2 which is a winwin and adaptable model The other is not selling yourself short Its extremely important to have a 30000 feet view of things and not only tactile planning Undercutting and offering services and goods at always discounted or lower than market rates only jeopardises the profession and industry I have been often told ldquoyou are a small teamrsquo what costs may you have No reason to not pay for the skill and enabling and enhancing professionals We have let those businesses go but it has only helped us growWhile Komal Lath left started her company 13 years ago Parinitaa Rajgarhiaa started hers in 2019 and both have faced many biases over the years but come out stronger than before Photo Courtesy Komal LathZero Latency India Parinitaa Rajgarhia founder Samrey Entertainment Zero Latency India VR Gaming StudioStarting in 2019 I faced unconscious biases as a woman lsquogamingrsquo entrepreneur I received quizzical glances every time I spoke about my venture as people did not associate gaming with women Unbothered I still went headstrong and changed their perspective So it is especially heartwarming to see young girls coming in large numbers to celebrate birthdays and other occasions In my opinion the notion that the gaming industry is malecentric is common but untrue anymore Sure the males dominated this industry in the past but the numbers are balancing out fast with almost 45 per cent of the players now being women The scale doesnrsquot tip towards one side anymore which facilitates a genderneutral approach in the ecosystem while eradicating sexism As the number of women voicing their perspectives and demands is growing the developers are also listening and catching up From 202022 new game launches with femaleprotagonist were 18 per cent higher compared to an average of 5 per cent of the past few years As they say lsquoVisibility brings Changersquo gaming companies are accepting that women will accelerate the growth of the entire sector and are adapting to make welldeserved room for the ladies With women catching up and entering this industry as developers entrepreneurs casual and serious gamers the gap has filled in fast especially in the last couple of years Hence the challenges and acceptances have largely improved However there is still a segment of people who look for a male counterpartcolleaguersquos name when they want to talk about business and know more about Zero LatencyNehha Khilnani founder Connekting Dots Boutique Communications AgencyI started Connekting Dots as a onewoman peon to proprietor I donrsquot think being intimidated by male counterparts and society at large existed in my vocabulary Because I knew my biggest strength was dedication and earnestly apart from knowing my job Having said that the man who always supported my dream with complete freedom is my father Competition exists in every industry But we have moved on to a time where we donrsquot measure our competition based on their gender but rather on their passion and hard work and I believe I hold immense amounts of both those qualitiesThe perspective has changed over the years Initially it was hard being a female founder There was some doubt and skepticism around my work but as time passed I have received recognition from my peers in the industry This comes with determination and ambition That being said I still feel we have a long way to go when it comes to complete realistic equality between men and women Personally there are not as many challenges as we are in a day and age where you see the majority of our media industry being led by women leaders I have my own voice to rise above stereotypical expectations of society and overcome my own negative selftalk due to external perspectives The real challenge is just to build a real support system and network regardless of gender or stage in lifeRakhee Mehta left and Anushka Gupta right have never let challenges get the better of them and have found strength from people around them to deal with it Photo Courtesy Magicrise WellnessMyMuseRakhee Mehta founder Magicrise Wellness Wellness platformTypically the world view is quite framed with the home view I have never faced disparity in my formative years In fact the strongest thing I have received from my family is empathy manners confidence and a lot of judicious sense I think I have carried that through life Hence I do not enter a room with a myopic view of male or female demarcation So I donrsquot feel phased out even if I enter an allmale board room and never really make a note of it I always feel if someone feels superior or inferior it is due to the complexities of their minds not oursWisdom and education are two attributes which get saluted in every room and I am glad to say that most places in society and work have always welcomed me with open arms I run a primarily allwomen empowered team and I feel as a team leader I have taught them the exact same modus operandi We talk openly and think unitedly and are thinking of unified growth of our company on both personal and professional fronts I also believe you attract how you think and most recent partnerships with male counterparts are gentlemen who strongly empower the women in their lives To name a few Chintan Gandhi director of Millennium Herbal Care his wife runs her own brand Sovacare alongside him Salil Acharya ActorRJ his wife besides pursuing an acting runs her own music business We have recently tied up with actor Tiger Shroff for MFN matrix fight night Tiger is building this dream project as per his mother Ayesha Shroffrsquos sister Krishna Shroff and coach Alan Fernandesrsquos vision Anushka Gupta cofounder MyMuse Intimate wellness brandAs a female one of my male counterparts is my husband Sahil who I cofounded the company with It has honestly made us stronger as partners We support each otherrsquos strengths and make up for each otherrsquos weaknesses As for society I try not to live my life wondering lsquolog kya kahengersquo The perspective has changed its more accepted to see women in leadership roles However that doesnt mean its as easy as our male counterparts unfortunately The way we navigate these roles and to these roles is always harder fought We have to show were twice as capable And once we get there we have to constantly prove we deserve to be there I know I have a long way to go But I want to make the path easier for the women working at MyMuse From recognising their work to giving them a voice to be heard I want to lead the company to a place where when you hear about our company you dont associate it with my name but all the women who work there Next time we do this interview itll be with someone else from the team As far as awareness about intimate wellness I think the biggest challenge is simply to have the conversation Society makes it seem like talking about sexual wellness should be cloaked in shame We need to get past this taboo Away from people shaming a very natural part of what it is to be human Its a problem when women are afraid to ask questions and thats something we need to overcome Give women a space a louder voice and support them Going to a gynaecologist is embarrassing we have a long way to go if we want to talk about sexual wellness for the sake of pleasure However I have seen a noticeable shift in our society where people are becoming more open about the conversation of sexual wellness Its definitely a slow climb up a steep hill but every step matters When people start taking pleasure into their own hands its a step forward When they do it without shame another step When we can talk about it openly and honestly it is another I do believe well be getting to the top sooner rather than later Its been two years now since we launched MyMuse and some of the challenges we currently still face is educating people about intimacy and pleasure People still believe that using such products makes them less than but that cant be further from the truth Our products are meant to enhance not replace Its so you can enjoy the ride as much as possible Well get there Every conversation is one step closerAlso Read Setting the bar high Women reveal what itrsquos like tending bar in a male dominated industry