Summer vacations mean a break from school, travelling, and extra play-time for kids. With plenty of spare time in hand during holidays, 85 per cent surveyed parents are worried about kids spending excessive screen time during the break.

According to a survey commissioned by Kantar for Amazon in March 2023 among over 750 parents with young kids (3 - 8 years) across 10 metro and non-metro cities of India, almost 96 per cent of parents are searching for screen-free ideas to keep their kids engaged with learning and fun activities.