India is a nation with a rich handloom heritage and it never fails to astonish us with the phenomenal varieties of designs and craft it has to offer. Indian weaving customs have existed for many centuries and have always portrayed the numerous interesting sub-societies inside our nation. With the motifs, designs, and techniques of weaving and crafting material varying with every couple of hundred square kilometres, handlooms have given a unique face and personality to the local
the population of every geographical region.

Jawahar Singh, Co founder and CEO of Avishya.com says, "The Indian Handloom industry is the second largest employment generator in the unorganised sector after Agriculture. Spreading across rural and semi-rural households there are a total of 23.77 lakh looms in India. Of the total number of looms, 20.66 lakh are in rural areas and 3.11 lakh are in urban areas. Every state here has its own customs and traditions, so each one has a varying handloom heritage."