Pavel Sheff's journey from an ordinary hairdresser in a small town to a nationwide celebrity stylist and owner of his beauty studio in Moscow took just over 12 years. It is hard to tell if that is a little or a lot because each step has been essential and fascinating, and Pavel has never looked back and wanted to change one thing in his life. “Everything happens exactly the way it should”, he says, “and all in good time”.Pavel Sheff, a global brand ambassador for Schwarzkopf Professional in Russia, says that creating a blonde hair color that accentuates the assets of its owner could be a real challenge for a professional. He is aware of well what he's talking about.