89 pc Indian mothers concerned about kids' screen time, says report

A whopping 89 per cent of Indian mothers are concerned about the screen time of their children according to a report on SundayThe report released by market research firm Techarc on Motherrsquos Day celebrated on May 12 is based on a survey of 600 working mothers across four metro cities having at least one child between grade 310 in schoolIt explores insights on the digital ecosystem in which mothers operate today vizaviz the challenges concerns interests and preferencesldquoMothers believe that increased screen time affects their studies and has a negative impact on the mental and physical health of their childrenrdquo the report saidFurther the report showed that privacy 81 per cent inappropriate content 72 per cent teenage influencers 45 per cent deep fakes and impersonation 26 per cent were other top concerns bothering mothersMothers feel that deep fakes and Gen AI will add to their future parenting worries as they get to see the rising cases along with learning how these can be negatively used to malign the reputation and credibility of individualsAmong the devices mothers are concerned about the expected popularity of VR headsets especially after the launch of Apple Vision ProMothers believe that ldquothis form factor will zone out their children who will lose attentiveness towards the environment adding to their distractionsrdquo the report saidOn the other hand mothers also found the digital world much more useful and relevant for children compared to five years agoMore than 60 per cent of the mothers spent 5185 per cent on their children through digital mediums buying various goods and services Nearly 20 per cent of digital savvy mothers spent more than 85 per cent the report saidMothersrsquo most trusted digital partners include Amazon for shopping Swiggy for food and Disney Hotstar for entertainmentThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever