As the world is pacing towards social media trends every industry is getting evolved around it. Some other constraints such as the internet, people's growing desire to explore different parts of the world and the free market gave rise to the need of a travel influencer. A travel influencer is one who develops content about travelling, tourism and culture for their blog or social media.

In order to be a popular travel influencer, being informative and unique in presenting the travel experiences works the most. One such personality is Rasmus Peter Kristensen who is famous for the uniqueness of his travel stories shared on social media.