Riddhi Deorah, who was born and brought up in Kolkata, holds a master’s degree in Economics from the University of Cambridge, UK and from the London School of Economics. She started her own online knitwear apparel brand in 2013 which became a popular name in the span of just 2 years. Based in Gurugram, Riddhi worked with a start-up, Roposo for a brief time. Besides that, she briefly invested in the public equity markets and grew her portfolio at 15% CAGR.

She also launched her own fashion label Riddhi & Revika in 2015 which now has a flagship store in Delhi. She began writing and sharing content on parenting in 2017 with a mission to help 100,000 parents live a happy, holistic and spiritual lifestyle.