Since Sanjay is both related to films and entrepreneurship, who better than him to explain how storytelling can help change people's business growth dramatically.
Sanjay Bector
With the advent of so many business industries and fields all over the world, it is essential to know about the powerful forces behind the same. Many entrepreneurs and young talents are to be appreciated for this as they have pushed their limits and challenged themselves to take out their best versions in their favourite niches. Sanjay also is amongst this list of entrepreneurs, who, for his love for Cricket and Films, got into the same fields and today have carved a unique niche for himself as a true blue professional and high-performing entrepreneur, originally from India and now from Atlanta, the US.
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After being bit by the film bug since his childhood, Sanjay knew what he wanted to do and created opportunities for himself to make it big in both films and sports. Thus, he became an entrepreneur and investor and today runs an extremely flourishing film production company that also has associations with Excel Entertainment and others. As a Cricket lover, he has invested in many leagues and in the entertainment field, invested in the Dark Knight Events, a new company, under which they did an exceptional musical event in Dubai with Mithoon, an ace Bollywood music director.
Since Sanjay is both related to films and entrepreneurship, who better than him to explain how storytelling can help change people's business growth dramatically.
- The power of videos: Sanjay explains that only showcasing and promoting businesses through informative pictures is not enough; entrepreneurs must understand the power of smart videos that can captivate viewers with the right story to tell. It is the best way to deliver a message or create an understanding about anything they want to tell their audiences.
- Simplifying things: Many people consider business as a complex process; well, it may get complex only if entrepreneurs do not know how to simplify things, says Sanjay. Creating a robust system of working with few but knowledgeable and passionate people can simplify the process and still help the business to deliver the message they wish to spread to their audiences, developing a strong identity and image in their markets.
- Keeping the end goal in mind: Filmmaking includes gruelling work to make the message reach the right people, and Sanjay says that people, who are passionate about their story, must keep their end goal in mind. Similarly, in business, entrepreneurs must work with keeping the end goal in mind and weave in a beautiful and authentic business story that can touch people's hearts.
- Getting started: As an entrepreneur, if one only keeps thinking, with no actions, it will lead them nowhere. To present a beautiful picture and story of the firm, Sanjay advises entrepreneurs to first create a small teaser or video about them that can keep people and their target audience hooked on to their brand for knowing more.
Ask him what triggered him to become this versatile entrepreneur, and Sanjay replies saying that Bollywood and Cricket were always a part of him since childhood. He is happy that he got the opportunity to be in the profession he feels passionate about.
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