It's a given that people show their true colours in times of despair. While some choose to turn their back, there are some whose acts make them rise up to the occasion. One such lad from Mumbai is Mr. Siddharth Ponkshe. The 28-year-old digital marketer, who owns a digital marketing agency, VirtualShield Solutions LLP, has joined hands with Mr. Shashikant Shelar owner/ founder of Studio 9EX to put in all their resources when the country needs them the most. They are putting in all their efforts to help the needy in such grim times.