Study suggests Indian Gen X, Z are more inclined towards altruism

Different age groups across India dealt with last years national lockdown amid the Covid19 pandemic in their own unique ways Godrej Groups latest survey Little Things We Do highlights revealed how different age groups across the country coped with the lockdown in 2020 in different waysA majority of those in the Gen X grouping 59 per cent aged 45 and above and the Gen Z 53 per cent grouping aged 1824 turned to altruism distributing sanitizers food packets old clothes blankets or medical devices to those in needIt added that a majority of millennials 54 per cent made environmentallyconscious actions their top priority A dissection of the millennials agegroup further revealed that younger millennials 2534 were the most environmentallyconscious among all agegroups with 5483 per cent giving topmost priority to growing plants at home being conscious of energy consumption and of the environmental impact of the products they purchasedThe Little Things We Do research was commissioned to highlight how little contributions and their subsequent impact often leaves a lasting mark on our livesAlmost three out of five 59 per cent millennials took to a physical or mental fitness activity like yoga Zumba walking or meditation to keep themselves healthy and happy At the same time only a small percentage quit vices such as smoking overspending junk eating and drinking across all age groupsOnly 36 per cent of respondents surveyed said they had quit unhealthy habits Gen Z fared the worst on this count 34 per cent followed by Gen X 35 per cent Eating healthy homemade food due to lockdown restrictions warranted a behaviourial consensus among respondents falling in the Gen Z and younger millennials 74 per cent group in comparison to older millennials 75 per cent and Gen X 77 per centSujit Patil Vice President amp Group Head Corporate Brand and Communications Godrej described the research as an insight into the minds of different consumer agegroups in response to a challenging period He said The current pandemic has taken a toll on the lifestyle and aspirations of Indians People from different age groups therefore have started incorporating little changes in their lives that can boost mental and physical wellbeing While some of the age groups have shown great interest towards altruism others have taken steps to safeguard their own health and wellbeingHe further added There is a scope improvement in the area of hand and product sanitization as only 86 per cent of respondents said they are sanitizing their hands or things as a measure to stay healthy and happy This does requires a concerted effort from all of us to raise the bar of personal hygiene furtherAccording to the study confinement and other restrictions have also given time for entertainment and spending time with family more than a quarter 2735 per cent of respondents contented themselves by spending time with family and watching content 2659 per cent and nearly a quarter 2319 per cent preferred to spend time reading or listening to music Almost one in every five started cooking as a form of positive therapyTo stay positive and happy during lockdown almost 33 per cent of the Gen Xers surveyed preferred to spend time with family followed by watching OTT content and TV shows 21 per cent or listening to music or reading books 23 per cent In contrast for other agegroups watching content on OTT platforms or listening to music was their goto space for happinessThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoeverAlso Read World UFO Day These six films will introduce you to alien species and spaceships