Swapnil Devre talks about the strongest and still the most reliable method of building a solid personal brand. Recommendation from others whether a celebrity or a group of people will always trigger our herd mentality or our instinct to trust authority. It bypasses our rational mind unless what you are selling is truly obnoxious that even an endorsement from a lot of people or a celeb can't help it.

People are familiar with the power of endorsements, what new value does Swapnil Devre have to offer on this subject that hasn't yet been talked about in the mainstream media?