A few years ago the #100sareepact took over the internet. Women all over the world wore sarees whenever they could and shared pictures on social media. The ultimate goal of being wearing 100 sarees in a year. This was about 3 years ago. Since then, however, a beautiful world of #SareeInstagram has been flourishing. 

Instagram is often regarded as happiest of all the social medium platforms, a world where almost everything is perfect. There are several Saree champions on Instagram who have an engaged community of fellow saree lovers.  The #SareeNotSorry by far the most popular one will throw up about 1.62 lakh updates and the number has surely grown by the time you reach this. This article attempts to decipher what holds this community together.