Boman Irani
Actor, Theatre person
I was probably one of their most voracious customers between 2000 and 2007. Every evening, without fail, I would rent a movie until I shifted to Dadar. What I enjoyed the most was the individual attention. Collin, the person who would work there had great knowledge about the titles and would suggest movies over the phone; he was like a pen pal whose voice was your friend. I would even drop by the store sometimes to meet him. I also remember their bike and cycle boys who would come for delivery and shout ‘Shemaroo!’ outside your home. I hated it when some of the lovely old theatres I used to visit had shut down; it is the same for Shemaroo, it is a landmark institution.

Dolly Thakore
Theatre personality
Though I haven’t been renting from them of late, I remember having classics home-delivered several years ago. They used to maintain a very good relationship with customers and would have all the latest films too, which at times, would not have even been released in India at that time. The shutting of Shemaroo shows how the world is moving so fast. Today, we have different channels where I can watch a variety of movies, and Hollywood films release here before they release in the US or the UK. But what people are missing out the most is the individual attention that they would provide.