Social media has given rise to the age of virality that have made many things popular. In recent years, the Stanley Cup became a social media phenomenon, and now more people have the drinking water bottle than you knew before. It has been the same with Labubu, a plush toy that has recently been dominating our reels in India. 

While it looks really interesting, it is also very intriguing for many, who have grown up hanging similar things on our bags and keychains among other accompaniments. 

As you soak in the viral trend, here are some interesting facts about it: 

What is Labubu?
Labubu is a character designed by Hong Kong artist and designer Kasing Lung for his story series ‘The Monsters’. While it is the main character that has become popular, there are several characters too. Lung created the character in 2015 inspired by Nordic mythology. It was also released as a figurine made by the company How2Work but gained prominence in 2019 after a collaboration with Chinese toy company Pop Mart. Over time, the elf-life character with big eyes and ears and pointed teeth has been released in more than 300 colours, shapes and sizes.