Mumbai’s hustle culture has now attained its new poster boy: Shanky Chauhan, the head of sales at the Bombay Shaving Company. The man was captured snoozing in an auto post his work shift. His image has been circulating on LinkedIn as the CEO Shantanu Deshpande hailed him as ‘the heartbeat of the company.’ 

Deshpande also encouraged fellow founders to identify the Shanky of their organisation and laud these ‘diamond assets.’ Working round-the-clock has become the new prototype of a workplace role model. Bosses are not only appreciating the practice but showcasing it as a demeanour worth copying. Stealing sleep in an auto is the new honour to be chased for.