Influencers have made a place for themselves in this modern era and influencer marketing is one of the most effective ways to promote brands and products. To have a gist of how it works, one must have expertise in how they can utilize influencers to promote the products. Yogin Patel, a serial entrepreneur holds great expertise in influencer marketing who has his roots in Vadodara, Gujarat. He is the founder of an influencer marketing agency called YP Social. His company works with some of the biggest gaming companies and he has worked with the largest e-commerce brands in helping them boost its presence on the digital domain. Besides this, YP Social has created campaigns with the notable YouTube influencers in the beauty/DIY category including Alisha Marie and Niki and Gabi.

However, he moved to Canada at the age of 15 and then later he migrated to the USA. His parents have seen immense struggle as they worked day and night at a small motel there. Yogin always aimed at achieving something big in life but his parents insisted him to be a doctor as they considered it had a secure financial future. During high school in the States, he came across a multi-level marketing company named Vemma where he achieved success and he built a team of 100 juniors in less than two months. He gradually learnt blogging and built a website where he interviewed top-notch entrepreneurs and professionals from different walks of life. In college, Yogin got a new opportunity in the form of Snapchat which was a popular name among everyone.