The internet has seen a sudden rise in momfluencers bringing to us some fabulous content like never before. Photo Courtesy: iStock
Shivani Kapila
Kapila who goes by the Instagram name LittleGlove is a mother of 16-month-old daughter Aadhya Tyagi. She creates content around lifestyle and fashion. “It is a completely new experience. Being a mother and a video creator at the same time is very challenging but the kind of innovative ideas that I think about and also get to implement are remarkable! I have grown more as a human being and as a creator after my baby’s birth,” she said. Photo Courtesy: Shivani Kapila
Speaking about being a momfluencer and taking care of the child, Kapila says, "Being a mom and a content creator is a full-time job and comes with bigger responsibilities. I have induced social media as a part of my child-rearing process. I record what I teach my baby, and shoot our candid interactions. I set up my camera and start recording in the morning and end it by 5 pm. Post that, I dedicate all my time to my daughter. I understand that you have to have a balance and dedicate a sufficient amount of time to yourself and your family." Photo Courtesy: Shivani Kapila
Aruna Gupta
Gupta is unlike any other grandmother. She calls herself ‘the gran of the gram’. Yes, you read that right. An Indian actress in the Telugu, Tamil, Malayalam and Kannada industries in the 90s, she is now a full-time grandmom influencer who is shattering every misconception there is about ageing women. Photo Courtesy: Aruna Gupta
Speaking about how she strikes a balance in creating content and managing other aspects of her life, Gupta says, "I wake up at 5 in the morning and sometimes I still feel like there isn’t enough time. Luckily, my daughters help me shoot my videos. I call them when I have something to share online or a recipe I want to shoot. I always have a helping hand so that makes it a bit easy for me to balance everything." Photo Courtesy: Aruna Gupta
Shanice Shrestha
Shrestha gives the followers a sneak peek into her beautiful little world making each one of them feel a part of her world. This momfluencer is very passionate about creating content around travel, fashion, beauty and of course her 16-month-old daughter Sky Sharma. Speaking about what it is like to be a momfluencer, she said, “It feels great to be a mommy influencer. I have to constantly juggle the duties of motherhood and also find the time to create content but I love the rush it gives me. It feels great to be acknowledged for what I am doing. Shrestha adds, "It's tough. It's never easy to manage everything. I wish my days were longer! I always prioritise what needs to be done in a day. However, taking care of my daughter is above everything else. I am in my golden era of motherhood right now. My baby is just 1 year old, she is never going to be this little again so I always make sure to spend more time with her. While doing so, I of course plan when to shoot videos. That said, I am still learning how to make more time for myself too but I know I’ll get there soon."
Disha Madan
Madan is a mother of two munchkins, a daughter name Avira and a son Vian. She creates content around fashion and lifestyle. "It is not easy being a momfluencer. Balancing personal and professional life is as it is stressful and hectic but when the personal life involves two young children, it’s as tough as it can get. But when I see my achievements, I forget the struggle. Nothing is more special than sharing my success with my children. It takes a lot to be successful on social media. There’s so much time and effort that goes into making a video of just 60/90 seconds. But I’ve pushed through it because I love what I do!", says Madan. Photo Courtesy: Disha Madan
Speaking about how she manages it all, Madan says, "Although my biggest challenge has been maintaining consistency with my posts, I have to thank my family for their support. To be honest, I could not have accomplished even half of what I have today, if not for my parents, my husband and my in-laws. My parents have been constant caretakers for my children when I have to work. There were multiple times when I had to travel for shows/events and my husband would instantly be this hands-on-dad that I am blessed with. On days that I am around, my husband liked to pretend like he knows nothing about handling the children but when I travel for 24 hours and come back home, my kids refuse to let him go! My mother-in-law and father-in-law have always pushed me to try new things and take up interesting projects! It’s very important to be in a good mental space to be able to work without any worries and I think the people around me help me do that." Photo Courtesy: Disha Madan
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