Comfort with style: Here are some lingerie shopping trends you must track

Fashion trends are dynamic and with women embracing comfort over fashion fads have led to the emergence of new experiments not only in outfits but also in the innerwear industryThe lingerie industry in India is thus making concerted efforts to meet the consumers growing but diversifying demands The players are attempting to design comfortable underwear without compromising on style While meeting this demand the industry is rapidly expandingAs a result now is the time to update your lingerie and get your hands on the latest trends as businesses are offering new interpretations of what comfy fashionable innerwear should look likeWhen it comes to lingerie shopping there is a huge variety available in the market as per age occasion clothes and many more Groversons Group recently conducted a survey where the brand got a peek into the customers psyche with reference to their lingerie preferences and how they vary as per the ageComfort is the priorityIn todays times women particularly in the 2545 age bracket view lingerie as a way of expressing their true self Hence comfort is of utmost importance As per the survey 85 per cent of the females prioritize comfort and demand lingerie that is skin friendly as well as breathableExperimenting with varietyFemales consider lingerie as an accessory that they adorn to accentuate their look Hence this lingerie ensures coverage as well as being voguish is just as important as our outfits being stylish The report states that 90 per cent of females while buying innerwear have parameters such as coverage comfort and style in this very order It further highlights that the women are open to experimenting with their lingerie 75 per cent of females are keen to try and explore colours styles as well as types of bras and pantiesAlso read Ditching jeans this monsoon Experts share tips on styling different types of bottom wearBra Tops and LayeringEarlier we had bras and we had tops Now we have a new category bras that can be used as tops In fancy terms known as bralettes they are a shorter version of a crop top combined with a bra They are comfortable and stylish and hence are preferred by young females in particular As per the survey report 50 per cent of young females prefer bralettes over simple tees and crop tops due to their style and manageability They are so versatile that they can be worn as it or even layered with jackets blazers plain shirts etcNeutrals meet the softest cottonCotton based lingerie can never go out of fashion Whether it is stepping out for a brunch or even if there is a usual day at work cotton lingerie is cozy breathable and comfy And nude shades in cotton innerwear are becoming the new favourites of the females According to the study 50 per cent of the females own cotton lingerie in neutral shades for those easygoing days However 75 per cent of females do opt for vibrant colours and 85 per cent demand variety including sports bra wireless Tshirt lightly padded nonpadded tshirt lacy bras As far as panties are concerned cotton hands down is the winner 90 per cent females prefer cotton based underwear Women particularly in the 4045 age bracket usually opt for high waist panties However 60 per cent females of 2540 years of age prefer low waist and mid waist panties Variety in terms of bikini thongs prints colours among others is also the demandChoosing neon over other brasEven if nudes occupy a significant position in the lingerie wardrobe colours can never take a backseat Women today want to make a statement with neon lingerie that colour blocks compliments and dazzles the outfits Whether it is hot pink coral blue or fluorescent green neon lingerie will certainly add a splash of colour to your ensembleSiddharth Grover Director Groversons Group sharing his viewpoint as to how lingerie purchasing trends have changed in accordance with age over the years said As the times are changing inner wear preferences are also evolving Nowadays women do not prefer wearing underwire pushup bras or only white coloured lingerie They have moved on to more comfortable yet voguish styles and designs Females today demand variety and are even open to experimentation Elder females do want neutral shades but also desire variety in styles and designs The young women on the other hand are keen to experiment This is why bralettes layering lingerie with shirts blazers etc are preferred as they add boldness and vogue to their outfitHe further adds Today females across age groups have different requirements and they are vocal about it They view lingerie as an accessory that not only enhances their look but also boosts their confidenceAlso read Monsoon fashion Rock a sporty look with this quick athleisure wear style guideThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever