Updated On: 19 April, 2024 06:20 PM IST | Mumbai | mid-day online correspondent
The campaign concept for 'The New Man' celebrates the modern gentleman as a connoisseur of life's pleasures—a lover of art, culture, and indulgence. The modern man's allure extends far beyond his attire

The campaign celebrates the diverse expressions of being a man of today, inviting individuals to embrace their authentic selves. Image courtesy: Tarun Tahiliani
Designer Tarun Tahiliani launches his latest campaign, 'The New Man” which marks a significant departure from conventional menswear narratives, embracing confidence and individuality as timeless virtues of masculinity.
'The New Man' is a symbol of the modern age, fearlessly embracing heritage while boldly stepping into the future. Through this campaign, Tarun Tahiliani redefines luxury, style, and attention to detail, crafting a wardrobe that reflects the multifaceted persona of today's discerning gentleman.