Earlier, the fashion cycle saw it usually first appear on runway shows, six months later it trickled down to stores, then eventually to the streets. And then, hip-hop flipped that equation entirely.

When Playboi Carti wore a Givenchy vampire vest at Rolling Loud 2021, goth streetwear searches spiked overnight. A$AP Rocky's vintage Raf Simons at the music festival's Miami edition crashed resale sites. Hip-hop festivals are now more influential than fashion weeks and with more music festivals making their debut in India, it is going to be interesting to see how it turns out.