The spirit of Ganesh Chaturthi has taken over India. Whether it is the joyous processions or crowded markets, the spirit of the ongoing celebrations and the vibrant energy is palpable. With devotion and abundant joy, devotees will be clad in traditional outfits to indulge in the festivities. Beyond the elegance of the clothing, carefully chosen accessories can elevate your look. From exquisite jewellery to complementary footwear, fashion experts will share tips on pairing accessories with your traditional attire for Ganesh Chaturthi. Popular jewellery trends for Ganesh Chaturthi Ganesh Chaturthi is a festive occasion to adorn oneself in traditional attire and complement it with stunning jewellery. As trends evolve, so do the popular jewellery choices for this auspicious occasion. “There’s a natural inclination to dress in traditional attire, complemented by jewellery that reflects cultural heritage and modern sophistication,” says Aditya Modak, CFO and COO of P N Gadgil and Sons. Below, Modak shares five jewellery trends that can embellish your Ganesh Chaturthi celebrations. Temple jewellery: A tribute to tradition With its intricate designs and rich history, temple jewellery is a timeless choice for Ganesh Chaturthi. The architecture of South Indian temples often inspires this type of jewellery, which typically features motifs like deities, flowers, and peacocks. Pair a heavy temple necklace with a simple silk saree or a Kanjeevaram to let the jewellery take centre stage. Add matching jhumkas and bangles for a cohesive look. For those who prefer a more understated style, a pair of temple earrings with a delicate gold chain can beautifully complement an Anarkali or lehenga. Coloured stones: Adding a pop of vibrancy Urban customers who seek a contemporary twist on traditional jewellery will love the trend of incorporating coloured stones. Choose a statement piece like a necklace or chandelier earrings with coloured stones and pair it with a monotone outfit to let the colours pop. For example, a red or green stone choker can add a fresh and lively vibe to a classic white or beige saree while also reflecting the auspicious colours associated with Ganesh Chaturthi. Layered jewellery: Elegance with a modern twist Layering is a trend that has taken the fashion world by storm, and it’s no different when it comes to jewellery. Layer multiple lengths of gold chains over a simple kurta or saree blouse for an elegant yet modern look. If you’re wearing a saree, consider draping it to show off the layered necklaces. You can also stack bangles or kadas to enhance the layered effect, giving your outfit a rich and sophisticated finish. Mixing metals: Fusion of styles Don’t be afraid to mix gold with rose gold or white gold pieces to create a unique and personalised look. For instance, you can pair a rose gold necklace with gold bangles or a white gold ring, adding depth and dimension to your outfit. This fusion of styles works particularly well with modern silhouettes like Indo-western outfits or lehengas, giving them a contemporary edge while still honouring traditional roots. Minimalist diamond jewellery: Understated luxury A delicate diamond necklace or a pair of diamond studs can be the perfect finishing touch to a simple saree or salwar suit. For an evening puja or gathering, opt for a single statement piece like a diamond bangle or ring paired with minimal accessories. This approach ensures that the focus remains on the diamonds, adding a touch of luxury to your festive attire without overpowering it. How to pair contemporary everyday jewellery “The key to pairing contemporary jewellery with traditional clothing is to find a balance that suits your style and the occasion,” poses Gauri Tandon, co-founder, Isharya. Below, Tandon shares tips to help you experiment with different combinations, so you can create stunning and modern looks for Ganesh Chaturthi. Create your jewellery signaturesTo complement your traditional attire, consider incorporating contemporary Indian jewellery designs. This fusion of old and new can add a unique and stylish element to your overall look. Matte gold finish for ethnic wearMatte gold jewellery, with its understated elegance, is a versatile accessory that complements a wide range of ethnic outfits. Its subdued sheen provides a sophisticated contrast to vibrant fabrics and intricate patterns. Boho chic with oxidised silverYou can try oxidised silver pieces if your festive look leans towards a boho aesthetic as silver pieces look better than gold with outfits featuring tie-dyed styles with bandhani or leheriya work. Vibrant gemstones for traditional outfitsNothing screams festive like jewellery in gemstones like ruby, sapphire, amethyst and emerald. These colours usually pair well with traditional Indian outfits worn during festivities. Pair modern with traditional piecesThe best way to style jewellery this festive season is to pick pieces that are modern iterations of traditional styles like modern chandbalis or chokers and make them your own by layering them with your fine jewellery or heirloom pieces. Step up your Ganesh Chaturthi looks with these footwear styling tips To complete your Ganesh Chaturthi look, choosing the right footwear is essential. The perfect pair of shoes can enhance your overall style and comfort. “Accessorising and colour coordination is dependent on what style you want to achieve. While several people opt for a resplendent style, some like to keep it understated and minimal,” says Laksheeta Govil, founder of Fizzy Goblet. She lists five essential tips you need to remember while pairing your outfits this festive season. Coordinating heels with rich sareesWhen you’re donning a rich red or green saree, you can complement it with matching heels in the same colour or perhaps add a contrast with the gold. You can opt for a gold tower heels style with vibrant sarees. Pastel and neutralWith pastel-toned sarees in powdered blues or soft cream or blush pink, you can go for ivory-toned heels or juttis, if that’s your preferred choice. Minimalist done rightIf your outfit is more on the minimal side then you can accentuate your style with traditional mirror-work adorned or jewellery-embellished kolhas or classic laser-cut pairs. Floral for festive Florals can also have their distinctive charm when it comes to dressing for Ganesh Chaturthi and other festive occasions. You can play match-up with florals by styling your outfit with floral footwear or teaming up a pastel outfit with floral juttis or heels can also do the trick. Balancing with monotone stylesIf your style is towards the elaborate side then a simple style of footwear can help you from looking overdone. While people tend to overlook the monotone styles, they are a must-have and help in balancing out any look. How to layer and accessorise traditional outfits for men With the resurgence of men's jewellery and a wider range of fashionable options, men can now elevate their Ganesh Chaturthi looks with stylish accessories. “Layering traditional outfits with accessories can seem stylish, however, it requires careful consideration to choose just the right piece that will complement your overall attire,” says Mr. Ravi Gupta, creative director of Gargee Designers. From the fitting of your clothing to the alignment of your outfits, Gupta shares easy-to-follow sartorial tips below: Well-fitted clothingMake sure the clothing is well-fitted and appropriate for the specific occasion. For instance, a traditional Nehru jacket blends historical design features with contemporary fashion. This jacket, named after Pandit Jawaharlal Nehru, stands out for its Mandarin collar and fitted design. It is a versatile layering piece that effortlessly raises any attire's style. Balancing your accessoriesOne has to make sure that the accessories or embellishments are in perfect balance to the entire outfit. For instance, the width of a tie should match the lapels of a jacket, and the size of a belt should fit comfortably with the waistline of the trousers. Align colour palette Matching the accessories with the outfit’s colour palette enhances or complements the entire look. Unless the event demands a more vibrant look, do not opt for bright colours or patterns. Opt for accessories that fit with the tone of the base attire. For a kurta consider going for a matching waistcoat or a classy brooch. While layering balance is the key, with a suit a well-chosen tie can add a layer of grace without being too loud. Elegant accessories for festivalsWhen selecting accessories for traditional men's attire, consider the specific occasion and cultural context. For this Ganesh Chaturthi, regal and elegant jewellery such as pearl malas or brooches can complement your outfit beautifully. If you prefer a more casual look, expressive accessories like a fez can add a unique touch. Experiment with a touch of fusionCarrying a fusion style with a touch or look of modernity is something that makes anyone look different. For instance, wearing jodhpuri suits or pants can enhance your sense of style. These tapered pants look great with embroidered jackets or kurtas and are the perfect balance of comfort and style. Invest in personal styleWhile adhering to traditional cultures or norms, incorporate some elements of personal choices to make the outfit look classy yet unique as well. For instance, a unique pocket square or a customised watch or bracelet can elevate the look of the entire outfit. Good quality accessories enhance the overall appearance, so to ensure one should invest in well-crafted or handmade jewels or items that come out positively and are durable.
03 December,2024 04:09 PM IST | Mumbai | Maitrai Agarwal
Break free from the traditional Raksha Bandhan attire and make a bold fashion statement with your sibling this year. Ditch the predictable kurtas and sarees for a fresh, contemporary look that reflects your unique bond. Designer Sarab Khanijou, and Khushboo Sethi, co-founder of Jisora, share tips to help you shine with your sibling. Whether you're aiming for a coordinated or complementary look, let your fashion choices elevate the spirit of Raksha Bandhan. Prepare to turn heads and create lasting memories as you and your sibling step out in style. Channelling key trends The design experts list 8 key fashion trends that you can adapt to elevate your Raksha Bandhan looks: Fusion wear: Blending traditional silhouettes with contemporary elements creates a stylish and modern look. Consider pairing kurta sets with modern tailoring or incorporating western cuts into ethnic wear. Rich fabrics and intricate embroidery: Elevate your Raksha Bandhan ensemble with luxurious fabrics like silk, brocade, or organza. Detailed embroidery adds a touch of opulence and festivity. Subtle embellishments: Opt for understated embellishments like sequins, beads, or delicate thread work to enhance your outfit without overpowering it. Layered looks: Create depth and dimension with layered outfits. Experiment with different combinations of tops, bottoms, and jackets to achieve a stylish and sophisticated look. Bold prints: Add a contemporary edge to your Raksha Bandhan attire by incorporating bold prints. Geometric patterns, floral motifs, or abstract designs can make a statement. Asymmetrical cuts: Embrace modern fashion trends by opting for asymmetrical cuts in your kurta, lehenga, or saree. This adds a unique and stylish touch. Co-ord sets: Coordinate your look with your sibling by wearing matching or complementary co-ord sets. This creates a stylish and cohesive ensemble. Sustainable fashion: Make a conscious choice by opting for sustainable fabrics and ethically produced clothing for your Raksha Bandhan outfits. Create a cohesive sibling look “Colours and prints play a crucial role in creating a cohesive sibling look. Opting for complementary or matching colours can unify the overall appearance while allowing individual styles to shine. Subtle prints or patterns that echo each other can create a harmonious look without being overly similar. For Rakshabandhan, earthy tones are an excellent choice that enhances the celebratory mood and ensures that the outfit feels connected,” recommends Khanijou. Sethi adds, “Colours and prints are the cornerstone of a stylish sibling ensemble. A harmonious palette can instantly elevate a look, while complementary prints create a visually appealing connection. For a cohesive yet dynamic look, consider coordinating colours but varying the intensity or tone. For instance, a deep-emerald emerald green kurta for the brother paired with a more pastel green lehenga for the sister makes for an urbane pair. Similarly, pairing a print motif—florals or geometrics worked in different scales or colours—adds a playfulness to the overall look.” Bollywood as style inspiration Bollywood has long been a trendsetter, influencing fashion choices across India. “For Raksha Bandhan, look to films like Dil Dhadakne Do and Yeh Jawaani Hai Deewani for inspiration on blending traditional elegance with contemporary flair. If you're seeking a youthful and vibrant look, channel the fashion-forward characters of Student of the Year or Cocktail,” says Sethi. “Celebrities like Ranveer Singh and Alia Bhatt are the epitome of bold and daring fashion choices, offering a perfect blueprint for those who want to make a statement. However, remember that the most important aspect of Raksha Bandhan fashion is selecting styles that resonate with both siblings and reflect their personalities,” elaborates Sethi. Create your Raksha Bandhan-inspired outfits using existing wardrobe pieces While it's tempting to shop for new outfits, you can create stunning looks by repurposing pieces from your existing wardrobe. Embrace festive hues with a modern twist Inject traditional Raksha Bandhan colours like red, green, and yellow into your wardrobe. Balance these vibrant tones with neutral hues for a contemporary and sophisticated look. This approach allows you to maintain the festive spirit while ensuring your outfit remains modern and stylish. Elevate with shimmer and shine Add a touch of glamour to your festive attire with shimmering or sequin tops. Pair these with classic black or white bottoms and accessorise thoughtfully to complete the ensemble. This combination creates a striking and elegant look perfect for the occasion. Versatile kurta styling Explore fresh and stylish outfits by combining colorful kurtas with white palazzos or jeans. For a youthful and trendy vibe, experiment with printed skirts paired with solid crop tops. This versatility allows you to create a variety of looks while maintaining a comfortable and fashionable aesthetic. Mix and match with co-ord sets Add a playful and modern twist to your Raksha Bandhan look by mixing and matching tops from cotton co-ord sets with different coloured bottoms. This approach not only adds a touch of creativity but also maximises your wardrobe potential. Harmonise colour schemes Create a visually pleasing and coordinated look by selecting complementary or matching colours for both siblings. This creates a sense of unity and style. Unify with fabrics and patterns Establish a cohesive style by opting for similar fabrics or patterns. Balance embellished kurtas with simpler designs to create a harmonious contrast between the outfits. Accessorise in tandem Enhance your sibling's coordinated appearance by selecting matching or complementary accessories like footwear or dupattas. This adds a finishing touch to the overall look. Collaborative outfit planning Foster a sense of unity and excitement by discussing outfit choices with your sibling. This collaborative approach ensures a well-coordinated and intentional ensemble that both of you love. By following these tips, you and your sibling can create stylish and memorable Raksha Bandhan looks that reflect your unique personalities while celebrating the special bond you share. Also Read: Narali Purnima 2024: How Koli traditions deepen cultural connections to the sea
19 August,2024 10:57 AM IST | Mumbai | Maitrai AgarwalWhen one talks about khadi, the Indian fabric made from cotton, it immediately brings to mind Mahatma Gandhi and the freedom struggle. Gandhi coined this term for the handspun cloth, which signified self-reliance, more than 100 years ago in 1918. The Indian flag proposed a few years later by the leader also featured the charkha—the spinning wheel used to make khadi—before the symbol was replaced by the Ashoka Chakra at the time of Independence. It is no surprise then that by law the flag has to be made from khadi. Even with such a rich past, many khadi loyalists argue that the true essence of the word has been lost over the years. They say the label is being tossed around because of its new-found appeal in the fashion industry but many brands are using this as an opportunity to sell adulterated khadi. “Since khadi comes under the Khadi and Village Industries Commission, which is a part of the Ministry of Micro, Small and Medium Enterprises (MSME), people require a licence to sell it. The licence is easily obtainable if you have Rs 50,000. However, not all people who get the licence actually sell khadi products,” explains Savita Suri, heritage textile expert and president of the Women’s Indian Chamber of Commerce and Industry (WICCI) Maharashtra Handloom Council. “There are not enough checks and balances done by the Khadi and Village Industries Commission (KVIC) to see what is being sold in the name of khadi.” This is one of the many issues plaguing the khadi industry today. The term khadi was trademarked by the KVIC in 2014. However, those who love khadi for its true meaning and the freedom it represents aren’t happy with the fact that one has to buy a certificate to use the word, which has existed long before the agency was formed in 1956. The certificate means giving up independence while juggling with the difficulties of bureaucracy, when all one wants to do is create local Indian cloth. It is not only the introduction of the certificate but also the issue of people buying the certificate and selling inauthentic khadi, which has made the situation worse. The need to make khadi 'independent' againHowever, they aren’t giving up just yet. Some have been attempting to create an independent ecosystem, which exudes the original Gandhian purpose and principles of the cloth, and also trying to get it into the market. Sumanas Koulagi is among the few who still uses khadi production as a means to create a self-reliant society. He is a third-generation Gandhian from Karnataka, whose grandfather set up the Janapada Seva Trust (JST) in Melkote to take the idea forward. Khadi is one of their many initiatives and Koulagi has been trying to put theory into practice once he took over the reins two years ago, after completing his PhD in the concept of ‘Development as Swaraj (Self-rule)’. Koulagi observes, “Khadi was used by Gandhi as a medium to create a non-violent society to achieve Swaraj. But after Independence, the meaning of khadi took a turn and lost its spirit of Swaraj and just became a fabric.” Interestingly, many may think Koulagi’s passion for this subject comes because of his strong Gandhian influences. Surprisingly, it was his love for the environment, which led him to understand the true meaning of the Gandhian teaching, which he had so often heard in his house. Now, it is his quest to strive and achieve the concept of Swaraj in his village, through the making of khadi. “Swaraj and the production of khadi is a sustainable way of making cloth and, in the process, protecting the environment,” he adds. Koulagi’s Janapada Seva Trust is recognised by the Khadi and Village Industries Commission (KVIC) but it does not avail of the subsidy from the government ministry and that is why it tends to be more expensive. There are three reasons, he says, why they don’t opt for the subsidy. The fact that that creates a dependency on the state is one of the main reasons, as it goes against the concept of Swaraj, which indicates self-reliance. The financial support received from the ministry would further mean the loss of freedom in the decision-making process. Lastly, KVIC represents centralised control, which also goes against what khadi stands for, which is decentralised power. He recommends that the agency should ideally only work as a monitoring agency for quality-checking the khadi that is produced and sold. “Almost 90-95 per cent of the khadi in the market is fake because instead of being traditionally made with cotton, most of those being sold at the khadi bhandars are actually spun with polyester,” claims Koulagi, based on his observations in Karnataka while researching for his PhD. He is clear about the route he wants to take, and will not compromise on it. Khadi, for him, is beyond the making of cloth. The activity is a means for every person who is a part of the collective to be involved in its decision-making process at every step of the way. It is also the reason why the workers who make the khadi have equal ownership in the process, along with the coordinator and the JST equally shares the profit and loss achieved through the sale of khadi. Bengaluru-based designer Ravi Kiran, founder of the label Metaphor Racha, shares Koulagi’s sentiment on how khadi is being perceived today. He explains, “Spinning khadi is supposed to be done by villagers after they finish their field work or their day job as a leisurely activity. The meaning of making khadi now has changed. It is a labour-intensive process but today the market is driven by the consumer and not the production, which needs to change.” Kiran has been running his label, which includes creations made out of khadi sourced from Shirahatti among other places, for 12 years now. However, he has refused to buy the ‘khadi’ certification because he believes one should not have to pay to use the word, especially when such a certificate is beyond affordability for many. The refusal means he has had to remove the word from his label entirely. This may have affected sales but he is happy to have stood by the decision. How awareness, transparency can help meet demand Among the many Indian cities who purchase his creations online, the Bengaluru designer reveals that Mumbai has a big affinity to khadi as almost 35 per cent of his sales come from the island city. “At all the exhibitions I have been to in the city pre-pandemic, the people who visit me immediately know it is khadi. I am often left surprised and upon asking them, they tell me it is something they recognise as being worn by their parents or grandparents,” he adds. Still, the designer isn’t too happy with the lackadaisical attitude of the khadi bhandars all over the country. Many informed customers tell him that when they ask the representatives at the bhandars for specifics, they aren’t able to explain much. Their reluctance to understand the source of the khadi and take effort in its sale is directly linked to the lack of incentives, Kiran informs, as they aren’t paid much. The lack of proper knowledge among those selling isn’t the only problem for Kiran. Earlier this year, it was reported that the KVIC had experienced a highest-ever turnover of Rs 95,741.74 crore, which is a 7.71 per cent increase from Rs 88,887 crore in the financial year ended March 2020. In an interview to Financial Express, KVIC chairman Vinai Kumar Saxena said the increase in government orders, online sales and aggressive marketing had supported growth. Kiran and Suri both say that this turnover figure can be misinterpreted by many to be the sales of the khadi fabric itself. “The KVIC does not only include khadi, as there are many other village industries. So, only a part of the turnover actually represents the khadi sales,” Mumbai-based Suri points out. In fact, KVIC reported a drop in sales of khadi fabric to Rs 3,527.71 crore in the financial year ended March 2021 from Rs 4,211.26 crore the previous year, as production units and sales outlets were affected. Even though many issues still ail the industry, Suri has a suggestion for its growth. She cautions that since making the cloth is labour-intensive, it should not be made in bulk. Instead, entrepreneurs should opt to first secure the number of orders based on the demand before going ahead with production — a method she has practiced to help revive the East Indian lugra in Mumbai. Khadi is handwoven and depends not only on the weaver but also on the carpenter, who makes the charkha, and various other people in the village, who are a part of the supply chain and responsible for the final weave. This will not only help businesses sell all their khadi products but also help the artisans get paid in time and make the khadi successfully. Also Read: How two Mumbaikars are saving an East Indian sari from obscurity
15 August,2024 03:15 PM IST | Mumbai | Nascimento Pinto
Glittering diamonds sparkle the same – but there exist key differences between gems found naturally and those synthesised in labs. While mined natural gems are more than a billion years old – formed under extreme pressure and temperature; the rocks produced in a laboratory are relatively new and cost less than half the price of a mined diamond. Ex-board member of Bharat Diamond Bourse, Rajeev Kashikar informs, “Though trained jewellers can tell the difference between lab-grown and natural diamonds, there's nothing on the surface basis which one can distinguish between the two.” It’s this challenge of visual homogeneity between the two gems that has sparked a discourse in the diamond mining and jewellery-making industry. Man-made gems have begun to reshape the 89 billion dollars global diamond jewellery market, he adds. As lab-grown diamonds begin to replace traditional mining, countries with economies dependent on diamond mining might be affected in permanent ways. If not immediately, then in due course, man-made diamonds begin to consolidate into a large market. Mimicking jewels in labsIn the west Indian city of Surat where 90 percent of the world's diamonds are cut and polished, diamond merchants are adopting a new technology. In Smit Patel's gleaming lab, technicians drop crystal diamond ‘seed’ slices into reactors mimicking the extreme pressure far underground. "Once the customer sees it for herself, they are sold. I believe this is the future," said Patel, director of Greenlab Diamonds and the third generation of his family to deal in diamonds. Reactors in labs such as Patel's are pumped full of carbon-containing gases such as methane and the crystal grows under heat and pressure. Rough diamonds are then taken to another facility where hundreds of workers design, cut and polish the stones. From seed to ring-ready jewels, his team takes less than eight weeks to produce a diamond virtually indistinguishable from a mined gem. "It's the same product, it's the same chemical, the same optical properties," Patel said. Lab-grown diamond exports from India tripled in value between 2019 and 2022, while export volumes rose by 25 percent between April and October 2023, up from 15 percent in the same period a year earlier, according to the latest industry data published by Future Market Insights. "We've grown at 400 percent year on year in volume," Patel reveals. Real vs. machine made: Dilemma for Indian buyersConsidering the deep-rooted cultural habits of Indian consumers, how extensively will lab-grown diamonds (LGDs) penetrate the market? Ramesh Kalyanaraman, the executive director of Kalyan Jewellers shares that “In the case of lab-grown diamonds, we have yet to witness significant interest from consumers. Furthermore, fluctuating prices, both globally and nationally, contribute to the uncertainty regarding the future of lab-grown diamonds.” With a customer-centric approach, Kalyanraman has no immediate plans to introduce lab-grown diamonds as a product segment, until there is a clearer alignment between demand and supply. Thus, the consumer perception of machine-made diamonds also emerges as a crucial factor in deciding the fate of mined gems. While Richa Sinha recently went shopping and opted for a lab-grown emerald. In an interaction with Midday, she says, “The shopkeeper placed two stones on the table in front of us for a stone review. We were immediately drawn to the lab option for its brilliance. When we asked which was which, we were surprised at the lab option and even more surprised to hear the stone was about INR 1,00,757 while the near-identical natural beside it was INR 12,59,472. I went with the lab alternative, no contest.” Like any other industry, even the diamond segment has a distinct structure that drives demand. One such factor is the availability of alternatives for customers, while another is the presence of substitutes. Currently, LGDs fall into the category of alternatives to natural diamonds. It will take a considerable amount of time for synthetic gems to evolve into a true substitute for natural diamonds, outlines Kashikar. However, the global market share by value of lab-grown gems rocketed from 3.5 percent in 2018 to 18.5 percent in 2023, states New York-based industry analyst Paul Zimnisky. Thus, underscoring the rising consumer preference for lab-grown alternatives to real diamonds. Slump in demand for real diamondsIndian lab diamond makers exported 4.04 million carats between April and October 2023, a 42 percent year-on-year increase, according to India's Gem and Jewellery Export Promotion Council (GJEPC). In contrast, natural diamond companies in India reported a more than 25 percent drop, to 11.3 million carats, over the same period. While natural diamond sales during the Covid-19 pandemic surged as affluent shoppers sought to brighten lockdowns with luxury purchases, demand dropped when economies reopened. Top companies were left holding expensive excess stock. Ajesh Mehta from D. Navinchandra Exports, whose group is one of global diamond giant De Beers Group's authorised buyers, or "sightholders", said it was the worst slump in his 30-year career. "This is a different kind of lack of demand," Mehta informs. "Everything came like a perfect storm." Factors other than competition from lab-grown rivals included slowing economic growth in the all-important US and China markets, as well as oversupply and sanctions against Russian rough-cut diamonds. India's natural diamond industry was forced into a rare voluntary import ban on rough diamonds in October. Impact of budgetEarlier in July, Finance Minister Nirmala Sitharaman, proposed a reduction in basic customs duty on gold and silver to 6 percent and platinum to 6.4 percent. The reduction in the basic customs duty on gold, silver and platinum was welcomed as it has been a long-pending demand of the gems and jewellery industry. Speaking of the impact this move shall have, Kalyanaraman highlights that “The recent reduction in custom duty has led to a substantial increase in customer inquiries and showroom walk-ins across the country. This clubbed with seasonal offers has played a critical role in further accelerating interest from millennial and Gen-Z consumers toward jewellery buying. Addressing this consumer demographic, jewellers are strategically aligning their offerings through deliberate expansion in our product portfolio to address changing preferences.” This could also include lab-grown gems however, he didn’t hint at it. Do LGDs promise any hope for the future?Machine-made diamonds were first developed in the early 1950s but it took technological leaps to create a commercially viable process less than a decade ago. Producers boast that their gems come at a lower carbon cost, although there are questions about whether the energy-intensive process is any better for the environment. Patel said his lab uses solar energy from the local grid, although others suck up electricity from carbon-heavy sources. And while mined gem sellers claim that conflict diamonds from war zones are kept off the market through the international Kimberley Process certification scheme, lab producers argue their facilities guarantee a clean record. Such environmental and humanitarian claims have helped make lab-grown stones a popular choice among consumers. Additionally, LGDs are generally considered better for the environment compared to mined diamonds. Their production involves less land disruption and reduces the risk of habitat destruction and water contamination associated with mining. Also, they have a smaller carbon footprint since they avoid the extensive energy use and greenhouse gas emissions of traditional mining operations, shares Kashikar. However, LGDs don’t enjoy a monopoly in the markets. The industry has had its problems, too. Supply has skyrocketed and prices have dropped drastically, with wholesale prices down by 58 percent in 2023 alone, according to industry analyst Edahn Golan. Retailers in Surat share that the price of a lower-quality one-carat polished stone had fallen by more than half of it original value. Additionally, WD Lab Grown Diamonds, the second-biggest US producer of man-made stones, filed for bankruptcy in October. But Patel argues that falling prices will spur demand. "We knew that prices would come down because there's no monopoly in this industry," he adds. (With inputs from AFP) Also read: Indian men rule the bling: Statement jewellery takes centre stage
13 August,2024 11:26 AM IST | Mumbai | Ainie Rizvi
Men’s jewellery has evolved from subtle, understated pieces to bold, eye-catching statements. Indian men are increasingly embracing jewellery as a way to express their individuality and redefine masculinity. The recent Ambani wedding festivities were a testament to this growing trend, where Shah Rukh Khan and Hardik Pandya made bold statements with their regal jewellery. Heavy pendants weren't just accessories – they were bold declarations of style. This trend goes beyond a one-time event. Men today are bolder in showcasing their style through jewellery. It is not all about function; it is about making a statement. We have seen great demand for unique and bold pieces because they are an avenue through which a man can express himself. It could be Salman Khan, with his now-famous feroza-silver bracelet, Ranveer Singh with his dazzling gold-medusa necklace, or Anant Ambani with his breathtakingly beautiful diamond brooches. These choices reflect a general, albeit slowly developing, cultural change toward self-expression and luxury. The move is more than a passing phase in fashion; it reflects a general, though creeping, cultural move towards expression and luxury,” shares Aayush Soni, managing director of House of Mbj.Vandana Jagwani, creative director of Mahesh Notandass poses that stereotypes of gender do not define jewellery. “Jewellery has never been a boy or girl thing. Men wearing jewellery is not the latest craze but a revival of a tradition that goes back thousands of years and is engraved in the cultural ethos of India. Historical records portray men more frequently wearing adornment than women as signs of status, power, and culture. Significantly, Indian Maharajas were amongst the pioneers in collaborating with luxury brands such as Cartier-who at that time was known for creating jewellery designs that knew no gender.”The evolution of the perception of men's jewellery in IndiaIn recent years, men's jewellery in India has evolved from traditional and astrological significance to a prominent fashion statement. “Men are now embracing bold, intricate designs that blend cultural heritage with contemporary styles, symbolising confidence and individuality. High-profile events like the Ambani Wedding highlight this shift, showcasing vibrant pendants and modern designs worn with pride. This trend reflects a growing acceptance of jewellery as a means for men to express their unique identities and personal style, breaking away from the notion that jewellery is predominantly for women,” says Soni.Emerging trends in men’s jewelleryThe world of men's jewellery has evolved significantly in recent years, with a surge in popularity for certain styles and gemstones. Jagwani shares some of the prominent emerging trends:Piercings and chains: A combination of ear piercings, often multiple, has become increasingly popular, often paired with delicate solitaire necklaces or chains for a refined yet edgy look.Brooches and cufflinks: These classic accessories are experiencing a resurgence, with designers offering innovative and statement-making pieces. Brooches are no longer confined to formal wear and are now seen as a versatile addition to various outfits.Gemstones beyond emeralds: While emeralds remain a timeless choice, there's a growing appreciation for other gemstones like tanzanites and sapphires. These stones are increasingly incorporated into brooches and other jewellery pieces, offering a wider range of options for men.Bold necklaces: Men are embracing necklaces as a versatile and stylish accessory. From delicate chains to bold pendants, necklaces are becoming a more common sight in men's fashion.Layering and experimentation: Men are experimenting with layering different jewellery pieces, combining metals, textures, and styles, reflecting a broader acceptance and enthusiasm for diverse jewellery pieces.Balancing Indian motifs in contemporary designsAs a designer, balancing Indian motifs is about clarity and focus, tells us Jagwani. She elaborates, “We aim to keep our design goals straightforward by incorporating no more than three elements into each piece. This method allows us to avoid overwhelming the design and ensures each element stands out. By concentrating on a few motifs, we achieve a balanced and cohesive look.”What’s driving the statement jewellery trend among Indian men?“The increased interest in statement jewellery among Indian men is driven by a desire for self-expression and individuality, with bold pieces making personal fashion statements,” says Soni. He opines that high-profile events like the Ambani wedding and celebrity influence have popularised intricate, vibrant designs. “The blend of traditional craftsmanship with modern aesthetics appeals to those honouring cultural heritage while embracing contemporary trends. Social media and global fashion exposure further fuel this shift, making statement jewellery a symbol of confidence and style among Indian men,” he concludes.The role of social media and influencersFrom enhancing exposure to global trends to breaking stereotypes, social media has revolutionised the way fashion trends are disseminated and adopted. “Social media and influencers play a crucial role in shaping men's jewellery trends in India by showcasing the latest styles. Influencers and celebrities regularly feature statement pieces, inspiring followers to adopt similar looks. Platforms like Instagram and YouTube highlight intricate designs in various contexts, normalising jewellery for men and encouraging broader acceptance. This exposure, along with real-time feedback and engagement, drives the evolution and popularity of men's jewellery trends, making it a symbol of confidence and style,” explains Soni.Styling tipsThe traditional notion of men's jewellery as a limited accessory category is undergoing a significant transformation. “Contemporary fashion is witnessing a notable shift as men increasingly embrace jewellery as a means of personal expression and style enhancement. This cultural evolution is redefining masculinity and challenging conventional norms,” suggests fashion influencer Kanishk Anand. He believes that incorporating jewellery into a man's wardrobe can be a powerful style statement, and a path to leaving a lasting impression. Below, he shares five tips on styling men's jewellery:The power of statement piecesA bold necklace or cuff can instantly transform an outfit, serving as the focal point that draws attention. By carefully selecting and styling statement jewellery, men can elevate their style and make a lasting impression.Balancing actTo avoid overwhelming the overall look, pair statement pieces with simpler garments. This creates a harmonious balance that allows the jewellery to shine without overpowering the ensemble.Versatility is keyExperiment with different metals, textures, and styles to create unique combinations. Whether you prefer the classic elegance of gold or the modern sophistication of silver, there's a statement piece to suit your taste.Occasion appropriateConsider the context of the event when selecting jewellery pieces. Statement jewellery can elevate a formal look, but it can also add a touch of glamour to a casual outfit.For a wedding: Add a statement gold or silver necklace featuring intricate designs or precious stones to a traditional sherwani or suit for a regal look.For a black-tie event: Pair a sleek tuxedo with a bold, sparkling diamond or crystal-encrusted bow tie or cufflinks for a touch of luxury.For every day: To keep it smart and casual, pair a simple white or black shirt with a statement-making cuff or bold cocktail ring for a touch of sophistication.ConfidenceConfidence is the cornerstone of wearing jewellery effectively. It's not just about the pieces themselves, but how you carry them. Remember, when you wear jewellery with confidence, you're expressing your unique style and personality. It becomes a form of self-expression, rather than just an accessory. Also Read: Commuting by Mumbai locals in monsoons? Mumbaikars share fashion, travel hacks
12 August,2024 10:38 AM IST | Mumbai | Maitrai Agarwal
No matter the season, jewellery aficionados love donning various designs for special and everyday wear. These ornaments can pep up any outfit and look and are true treasures to people who love to adorn them. Some love them for their sentimental value, whereas for others, they are cherished statement pieces. The monsoon season, while refreshing and revitalising, presents unique challenges for your beloved jewellery. High humidity and frequent showers can accelerate tarnishing, dulling, and even damage your precious pieces. “During the monsoon season, jewellery is at more risk due to moisture. The high humidity in the air can cause metals to tarnish and corrode, while gemstones may lose their color or get damaged,” explains Dishi Somani, Founder of DishiS Designer Jewelry. To ensure your jewellery retains its sparkle throughout the rainy season, it's essential to implement a dedicated care routine. “This does not mean that we leave our precious ornaments hidden away. In fact, with a little love and care, you can wear these beauties even during the monsoon season, with appropriate measures taken to keep them safe,” says Aditya Modak, co-founder of Gargi by P N Gadgil & Sons. From understanding the specific needs of different metals and gemstones to adopting proper storage and cleaning practices, this guide offers practical tips to safeguard your jewellery. By following these recommendations, you can enjoy the beauty of your pieces without worrying about the detrimental effects of the monsoon.What are some precautions we can take during the monsoon?Do not expose them to direct rain“Wearing jewellery during the rainy season is something one should not be afraid of. Indeed, the humidity can potentially spoil and tarnish, particularly brass and silver. In this case, you must carry your jewellery in a pouch while travelling outside. When you reach the event or a sheltered place, you can wear your jewellery,” recommends Modak.Wipe them often after you wear themAfter it is worn, each piece must be wiped thoroughly and stored. He shares, “During monsoon season, jewellery requires special attention and care including cleaning. Use a soft cotton cloth, lint-free, to wipe your valuables. Avoid using corrosive papers to wipe off moisture, especially your silver pieces.”Wear them with careWhen you wear your jewellery, you must treat it with equal care. Modak suggests, “Avoid contact with lotions and perfumes when putting on pieces, whether metal or gemstones. These substances can tarnish metals and affect gemstones over time. Wear your jewellery over clothing to reduce direct contact with skin and sweat whenever feasible. Polo necks for necklaces and long sleeves for bracelets and bangles work well.”Which type of jewellery is best suited for the monsoon?“Choosing the right jewellery for monsoon weather can be tricky, but pearls surprisingly thrive in such conditions,” poses Somani. She lists the reasons, “Their lustrous shine endures the increased moisture in the air, making them a great choice for rainy-day accessories. Additionally, jewellery made from titanium is also well-suited for monsoon weather due to its resistance to rust and tarnish. It's best to avoid delicate gemstones and materials that are more susceptible to damage from humidity and moisture, and instead opt for durable and moisture-resistant options.”How to store jewellery to protect it from moisture?“The best way to store jewellery during the monsoon is to keep it in an air-tight storage box. This helps protect your pieces from moisture and humidity by preventing them from tarnishing and damage. Before placing your jewellery in the box, ensure it is clean and completely dry,” says Somani. She also recommends adding silica gel packets to absorb any excess moisture inside the container.”Modak cautions against keeping them all together, “Ensure you don’t store multiple articles, especially pearls, and stones, since they can get abrasions and scratches. When storing jewellery, you must ensure the area around it is dry and cool, especially if you live in an extremely humid climate. The container used to store all valuables should have a strong and sturdy exterior, while the interior should have a soft, plush lining that is airtight. As brass jewellery does not tarnish when it comes into contact with the skin, it must be worn and used frequently.”He also recommends using natural oxidants. Modak shares, “During the monsoons, your beautiful jewellery can be home to insects and moisture. To keep creepers away and ensure your jewellery box is free of moisture, you can also go the natural way. Just use natural antioxidants like camphor or neem leaves in your jewelry box to keep away moisture and insects. This will also keep your precious items fragrant and avoid any damp smell.”How often should I clean my jewellery during the monsoon?During the monsoon, it's advisable to clean your jewellery at least once a week to keep it in better condition, as per Somani. She shares a simple method, “Use warm water and a few drops of dish soap to remove moisture and dirt. This will help prevent tarnishing and keep your pieces germ-free. Additionally, after each time you wear your jewellery, gently wipe it down with a soft cloth to remove sweat and humidity. Following this routine will ensure your jewellery remains shiny and in good condition throughout the rainy season.”Can I use the same cleaning methods for all types of jewellery?Cleaning methods vary depending on the type of jewellery, as different materials and gemstones have unique care requirements. Somani shares, “For gold and silver, using warm soapy water and a soft brush is generally safe. However, be cautious with delicate gemstones and pearls, as they may require gentler cleaning. For diamonds, warm soapy water is effective, but avoid using harsh chemicals.”When asked how to take care of pearls and gemstones, she says, “For pearls, avoid exposure to moisture and humidity, store them in a soft, breathable cloth pouch to prevent damage. Clean pearls gently with a damp cloth and let them air dry. Gemstones, particularly softer ones, should be kept in individual compartments to prevent scratches and contact with moisture. Regularly check for any signs of damage or loose settings. Proper storage and minimal exposure to humidity will help preserve the beauty of both pearls and gemstones. Always check for specific care guidelines for each piece to ensure you don’t damage any delicate settings or stones.”Modak adds, “For brass jewellery, submerge it in a mix of warm water and non-toxic cleaner, and once you remove it, use a soft toothbrush to clean it. This can be used to clean any type of jewellery, too. If there is grime, a soft toothbrush will do the trick. Brass can retain water spots, so it needs to be dried almost immediately after cleaning. You can also use blow dryers to dry the pieces faster. Brass jewelry needs a little more care to prevent tarnishing. It enjoys properties like looking like gold at a fraction of the cost and does not wear away like gold plating. You can use things you find at home to keep them looking shiny. These include salt, lemon, vinegar, and flour used to clean brass items. Be sure to know how to use these and the quantities they are used in. Periodically professional help is also best in cleaning all other kinds of jewellery.”DIY method to clean jewellery after exposure to rain or humidityOne can use some basic kitchen ingredients to clean jewellery after exposure to rain or humidity. “Start by dipping your jewellery in warm soapy water, which helps remove dirt and moisture. Use a soft brush to gently clean the pieces, focusing on intricate areas. After scrubbing, thoroughly rinse the jewellery under running water to remove any soap residue. Finally, dry it carefully with a soft towel or a clean damp cloth. This easy DIY method will help restore the shine and keep your jewellery looking its best,” explains Somani. Also Read: Your complete guide to top wardrobe picks for monsoon
09 August,2024 09:50 AM IST | Mumbai | Maitrai AgarwalIn contemporary times, everyone from actors to politicians and from entrepreneurs to other professionals are channeling the power of ‘power dressing’. To make a good first impression, it's critical to understand one’s purpose and dress effectively. What one wears isn’t only an integral part of appearance but also reflects one’s personality, purpose and professionalism. The concept of power dressing has especially gained prominence among women. Speaking to mid-day.com, Shalini Aggarwal, an internationally certified soft- skills trainer sheds light on different aspects of power dressing and shares essential tips for women to embrace this style. Evolution of power dressing The idea of power dressing was born when women began to wear power suits in the 1920s as an expression of authority and equality. Since then, it has seen a tremendous evolution, embracing not just formal wear but also individuality and personal personality, promoting self-assurance and empowerment. Key elements to consider when creating a power dressing wardrobe Women should take into account a few essential components to curate a power-dressing wardrobe that strikes a balance between professionalism and personal style. Choose neutral colours: When choosing your professional outfit, stick to neutral hues and refrain from using vivid hues like red and yellow since they don’t always project a professional image. Footwear matters: Wear comfortable and noiseless shoes. The heel length should be comfortable, allowing you to walk easily without strain. Minimise accessories: Keep accessories to a minimum, ideally no more than two pieces. Excessive jewellery can take away from a polished image and be distracting. Subtle make-up: Choose light cosmetics that accentuate your best features. Invest in classic clothing: Invest in fine attire by choosing sophisticated cotton saris and suits for Indian look, and white or pastel-colored shirts coupled with pants or knee-length skirts for Western wear. These versatile pieces are simple to combine and match to create a variety of polished appearances. Also Read: Here's how you can ace corporate girl boss-aesthetic at your workplace Tips to ace power dressing 1. Opt for well-fitting, comfortable clothing. A proper fit guarantees comfort of movement and increases confidence. 2. Understanding your company's dressing culture and dressing correctly is crucial. This demonstrates professionalism and respect for workplace rules. 3. Choose materials that are non-transparent and breathable. High-quality materials provide a refined appearance and improve comfort. 4. Managing your hair is crucial. If you have unmanageable hair, ensure it is always neatly tied. Avoid touching your hair frequently. While these tips provide essential insights, it is important to note that power dressing is an expression of individuality and varies with varied purposes. The key to power dressing is understanding your own style and channeling it depending on the environment and purpose.
31 July,2024 07:48 PM IST | Mumbai | mid-day online correspondentActress Aditi Rao Hydari dazzled as the showstopper for fashion designer Jayanti Reddy's collection at the FDCI India Couture Week. Aditi exuded elegance and royalty in a golden sharara set, featuring a blouse with long sleeves, a deep neckline, and pleated details. The outfit was richly embellished with pearl detailing along the borders. Her makeup was glamorous, with red lips, a highlighted face, and her signature brows. Her long tresses were left straight open. The actress accessorised the look with a choker pearl necklace, with a massive pendant in the centre. Talking about her ensemble and the collection, Aditi said: “I am happy that Jayanti has picked something contemporary in her silhouettes. It's so chill, so fun, and her work with shimmer is really beautiful, so rooted in India and its traditions." The 'Heeramandi' actress continued: “The zardozi, beadwork, and intricate threadwork make it traditional with a huge sense of being relaxed in the contemporary. It reflects the rich legacy of Hyderabad's craftsmanship.” Jayanti's eponymous luxury label that portrays old-world charm celebrates women through its classy and chic couture collections. Speaking about her show, Jayanti said: "My collection is called 'threads to legacy', and it is inspired by the Nawabs and Nizams. I am from Hyderabad, and the city is so culturally rich." The Fashion Design Council of India (FDCI) shared Aditi’s runway walk on Instagram, noting, “Aditi Rao Hyadri turned showstopper for Jayanti Reddy at the Hyundai India Couture 2024. Jayanti Reddy's collection, 'Evocative Nawabi Canvas', was inspired by the rich cultural heritage of Hyderabad. The collection featured heritage textiles in conversation with antique motifs, revisiting India's regal past. Traditional embroideries, informed by the lavish lifestyles of the royals, were showcased in approximately 40 looks." Aditi, born into the Tyabji-Hydari family, made her film debut in 2006 with the Malayalam film 'Prajapathi'. She has since appeared in films such as 'Delhi 6', 'Dhobi Ghat', 'Rockstar', 'Murder 3', 'Wazir', 'Bhoomi', and 'Padmaavat'. The actress has also starred in Tamil films like 'Sringaram', 'Chekka Chivantha Vaanam', 'Kaatru Veliyidai', 'Psycho', and 'Hey Sinamika'. She has done Telugu films like -- 'Sammohanam', 'Antariksham 9000 KMPH', 'V', and 'Maha Samudram'. Most recently, she appeared in the period drama web series 'Heeramandi: The Diamond Bazaar', created and directed by Sanjay Leela Bhansali. The series transports the viewers to the 1940s and the lives of the courtesans, filled with love, betrayal, power, and the fight for independence. It also stars Sonakshi Sinha, Manisha Koirala, Richa Chadha, Sanjeeda Sheikh, and Sharmin Sehgal in the lead. The series is airing on Netflix. Aditi’s upcoming projects include the silent film 'Gandhi Talks', directed by Kishor Pandurang Belekar, starring Aravind Swami, Vijay Sethupathi, and Siddharth Jadhav, and the historical drama 'Lioness', written and directed by Kajri Babbar. This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
30 July,2024 04:14 PM IST | Mumbai | IANSDesigner Amit Aggarwal’s new collection ‘Antevorta’, which was recently showcased at India Couture Week, is inspired by philosophy, science, religion, mythology, and math, all of which represent different aspects of time, he revealed. The collection is named after the Greek goddess of the future. Actors like Fatima Sana Shaikh and Abhay Deol also showcased the collection. Aggarwal has had a long journey in the world of fashion. Soon after graduating from National Institute of Fashion Technology, New Delhi, he showcased his collections through student competitions around the world and began working with accomplished designers such as Tarun Tahiliani. On showcasing his designs at India Couture Week, the designer said, “The collection is inspired by the five concepts of time -- philosophy, science, religion, mythology, and math. Each section was designed as one philosophy around time. I believe in the cyclic nature of time, and I feel that the past, present, and future continue into an eternal loop.” His collection includes Banarasi sarees in a new form. “By using pre-owned Banarasi sarees, we have tried to give them a new lease of life by using new techniques, saving them, and creating a new form of the sarees,” he explained. When asked about the inception of these designs and when he started thinking about them, Aggarwal said that his overall narrative for design is a continuous flow, so he can’t pinpoint an exact time when the collection started. “It’s mostly a journey of evolution. More than the audience, I focused on the sentiment. For me, beauty is the epitome of creation or feeling, and that is all I wanted to evoke -- something that makes you feel beautiful. I don’t look at the body as a definition of design. It is pretty much the soul, the emotion, and what it makes you feel,” he added. The India Couture Week commenced on 24th July and will go on till 31st July. Designers like Abu Jani Sandeep Khosla, Kunal Rawal, JJ Valaya, Dolly J and Rahul Mishra have also showcased their collections. (With inputs from IANS) Also Read: Neeta Lulla: People questioned my style, but I stood by my fashion choices
29 July,2024 02:55 PM IST | New Delhi | mid-day online correspondentActress and fashion icon Sonam Kapoor has shared a glimpse of her new photoshoot for a magazine, promoting acceptance and fighting against prejudices. Sonam recently shot for a magazine and can be seen wearing a white off-shoulder gown with matching bell-shaped sleeves. View this post on Instagram A post shared by DIRTY (@thedirtymagazine) The actress opted for minimal makeup and accessorised the outfit with big, colourful ethnic jhumkas. The magazine has captioned the post with Sonam's quote: "In a society where traditional views are still prevalent, taking a stand can be controversial, but I believe it's essential to use whatever platform I have to promote acceptance and fight against prejudices - Sonam A Kapoor." Sonam, the daughter of actor Anil Kapoor, started her career as an assistant director with filmmaker Sanjay Leela Bhansali's 'Black'. The actress made her acting debut with the 2007 romantic drama 'Saawariya', alongside Ranbir Kapoor. Produced and directed by Bhansali, the film was based on Fyodor Dostoevsky's 1848 short story White Nights. Sonam has featured in movies like 'Delhi-6', 'I Hate Luv Storys', 'Mausam', 'Raanjhanaa', and 'Prem Ratan Dhan Payo'. In 2016, she essayed the role of Neerja Bhanot in the biographical thriller film 'Neerja', directed by Ram Madhvani and written by Saiwyn Quadras and Sanyuktha Chawla Shaikh. The movie also featured Shekhar Ravjiani, Shabana Azmi, Yogendra Tiku, Kavi Shastri, and Jim Sarbh in pivotal roles. 'Neerja' revolved around the real-life event of the attempted hijacking of Pan Am Flight 73 in Karachi, Pakistan, by the Libyan-backed Abu Nidal Organisation on September 5, 1986. Sonam also appeared in movies like 'Pad Man', 'Veere Di Wedding', 'Ek Ladki Ko Dekha Toh Aisa Laga', 'Sanju', and 'Blind'. On the personal front, Sonam is married to businessman Anand Ahuja. The couple has a son named Vayu. This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
23 July,2024 05:01 PM IST | Mumbai | IANSWhile monsoon is a season to revamp your wardrobe and opt for weather-appropriate clothing, it is also the time when some clothes need extra care to stand the test of rain and humidity. Delicate fabrics like Chikankari and handpainted garments are more likely to be affected in this damp weather due to intricate designs and stitching, hence requiring special attention. Speaking to mid-day.com, Anuja Gupta, founder and CEO of Chowkhat, shares essential monsoon clothing care tips to save your favourite garments. Before the Rains Arrive Pre-Monsoon Wash: Give your Chikankari and handpainted clothes a thorough wash before the monsoon. Use a gentle detergent specifically formulated for delicate fabrics. Avoid harsh chemicals, bleaching agents, and strong fabric softeners. Opt for a mild, natural detergent or a baby shampoo. Colour Run Test: If you're unsure about the colour fastness of your handpainted garment, perform a simple test. Dab a cotton bud dipped in water on an inconspicuous area, preferably a seam. If the colour bleeds, it's best to get it professionally dry-cleaned. Storage: Pack away your summer wear in breathable cotton bags. Avoid using plastic covers that can trap moisture and lead to mildew growth. Also Read: Your complete guide to top wardrobe picks for monsoon During the Monsoon Limit Wear: While it might be tempting to flaunt your beautiful Chikankari kurta during the monsoon, try to limit wearing these delicate pieces during heavy downpours. Opt for water-resistant fabrics like cotton or polyester during peak monsoon months Immediate Attention: If your Chikankari or handpainted garment does get wet, don't let it sit damp for long. Gently blot the excess water with a clean, absorbent cloth. Avoid wringing or rubbing the fabric, as this can cause colour bleeding or damage the embroidery. Drying: Never hang your wet Chikankari or handpainted clothes in direct sunlight. Strong UV rays can cause fading and weaken the fabric. Instead, spread them out on a clean, dry towel in a well-ventilated area. Ironing: Refrain from ironing wet Chikankari or handpainted clothes. Always wait for them to dry completely before ironing. Use a low heat setting and place a clean cloth between the iron and the garment to protect the delicate work. Storage during Monsoon Once your clothes are completely dry, store them in a cool, dry place. If there's lingering dampness, consider placing a moisture absorber sachet near them to prevent mildew growth. Avoid storing your clothes in airtight containers during the monsoon. This can trap moisture and lead to musty odours. Every few days, take out your stored Chikankari and handpainted clothes and air them out for a bit. Additional Tips Stains: For any minor stains, address them promptly. Use a gentle stain remover specifically designed for delicate fabrics. Always test the stain remover on an inconspicuous area before applying it to the stain itself. Professional Help: For stubborn stains or extensive damage, consider taking your Chikankari or handpainted garment to a professional dry cleaner who specialises in delicate fabrics. Embellishments: Pay close attention to any embellishments like beads, sequins, or embroidery on your Chikankari clothes. Moisture can loosen the threads or cause the beads to tarnish. Check them regularly and tighten any loose threads carefully. A little care will ensure longevity of these delicate garments, keeping them safe and vibrant throughout monsoon. Also Read: Commuting by Mumbai local trains during monsoons? Mumbaikars share fashion, travel hacks
15 July,2024 05:59 PM IST | Mumbai | mid-day online correspondentADVERTISEMENT
