It is the alcoholic beverage most stereotypically identified with Russia, but vodka seems to be losing its charm for the people of the country, with its share of the domestic market in 2024 plunging to single-digit figures, as per sales data. 

Vodka accounted for just six per cent of sales of alcoholic beverages in this year so far, said the Moscow city news agency, citing data by IT company Atol which manufactures equipment and software solutions for the retail sector, RT reported.