Ganesh Chaturthi 2024: There will be a surge in gourmet mithai, predict experts
Updated On: 08 September, 2024 08:48 PM IST | Mumbai | mid-day online correspondent
78.8 per cent of experts predict a surge in gourmet mithai, where traditional sweets are elevated with premium ingredients, exquisite packaging, and unique flavour combinations.
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The trend toward mindful eating is influencing how we enjoy traditional sweets. Image for representational purpose only. Photo Courtesy: istock
As Ganesh Chaturthi approaches, the nation prepares to indulge in the time-honoured tradition of offering sweets to Lord Ganesha. This year, however, the landscape of Indian mithai is set to embrace exciting new trends, reflecting the evolving tastes of a generation that appreciates both tradition and innovation.
The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina and put together with insights from over 190 thought leaders including celebrity chefs, influential bloggers, and dedicated nutritionists, highlights the mithai trends that will shape the way we celebrate festivals in the coming year.
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