As Ganesh Chaturthi approaches, the nation prepares to indulge in the time-honoured tradition of offering sweets to Lord Ganesha. This year, however, the landscape of Indian mithai is set to embrace exciting new trends, reflecting the evolving tastes of a generation that appreciates both tradition and innovation. 

The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina and put together with insights from over 190 thought leaders including celebrity chefs, influential bloggers, and dedicated nutritionists, highlights the mithai trends that will shape the way we celebrate festivals in the coming year.