Tabr has recently sprung onto the media scene as a diverse and reliable supplier of news, gaining tens of thousands of followers on Facebook and Instagram days after joining the social media platforms. Founders Aryaan Arora and Sam Bertini are eager to grow the company not only into an unbiased organization that serves the underprivileged, but also into a media conglomerate. The two New York-based entrepreneurs, both students of the highly-prestigious New York University Economics program, have already began the development of a YouTube channel and several digital applications.

But before these young business magnates started mass media and entertainment conglomerate Tabr, they worked hard to establish The Arora Company, an American PR and Marketing Consultancy firm. What does the firm do, and how did it grow to be such a big player in its field? We were able to organize a brief interview with Mr. Arora and Mr. Bertini to find out.