Vicky Kaushal named brand ambassador for Appy Fizz

Parle Agro has appointed Indian actor Vicky Kaushal as the brand ambassador for Appy FizzKnown for his unconventional choices and charisma Vicky perfectly embodies the Xfactor according to them that sets Appy Fizz apartmdashdistinctive confident and unlike anybody elseAlong with this partnership Parle Agro has launched a new campaign lsquoThe One The Onlyrsquo which reflects Appy Fizzrsquos individuality while channeling Vickyrsquos captivating personalityA powerhouse performer with mass appeal the Indian company believes Vicky mirrors the brandrsquos personamdasheffortlessly stylish original and always standing apartIn their words just as Appy Fizz redefined refreshment by pioneering the fruitflavoured sparkling beverage category in India Vicky Kaushal has carved a space in Indian cinema that is distinctly his own Together they represent an attitude that is commanding and unapologetically differentVicky Kaushal joins Parle Agrorsquos impressive brand ambassador lineup which also includes Alia Bhatt for Frooti and Varun Dhawan for Smoodh Now fondly referred to as Chhaava Vicky is winning hearts with his latest film captivating audiences with his effortless style and gritty choicesmdashjust like Appy Fizz Conceptualised by ampWalsh the edgy new Appy Fizz television commercial The One The Only redefines brand storytelling with its captivating narrative Set in a highstakes casino the film puts Vicky Kaushalrsquos effortless swagger and risktaking moves in the spotlightWith pulsating music and slick choreography it brings to life the exhilarating largerthanlife experience that Appy Fizz delivers mdash bold vibrant and unforgettable The campaign has launched across TV digital and social media creating an impactful brand presence across all touchpoints with a highvoltage outofhome rollout set to followSpeaking on the announcement Nadia Chauhan joint managing director amp CMO Parle Agro said Appy Fizz isnrsquot just another drink itrsquos a oneofakind experience With its signature taste and fizz it embodies confidence individuality and an aspirational spirit that connects with todayrsquos generation As we continue to evolve our brand narrative Vicky Kaushalrsquos authenticity and energy add a dynamic new edge to our journey With lsquoThe One The Onlyrsquo wersquore celebrating what makes Appy Fizz distinct while reinforcing its place as the drink of choice for those who love to stand out and make an impressionrdquoExpressing his excitement Vicky Kaushal said ldquoAppy Fizz has always been a brand with a bold and stylish personality Itrsquos been part of so many memories from my college days especially those Rs 10 bottles that were a goto with my friends Irsquove admired the brand for its originality and Irsquom thrilled to now be a part of its journey This campaign is all about owning your uniqueness and thatrsquos something I deeply connect with