Updated On: 17 December, 2013 08:46 AM IST | | Ruchika Kher
This is what Darren Jacobson, Vice President, Instructor Training of Miami-based Zumba Fitness LLC, had to say while in the city on his maiden India visit, a few days back. Ruchika Kher caught up with him to figure the A-Z of this fitness routine that has taken the country by storm and why is India a hot market
What brings you to India?
India is a key focus for Zumba. We believe in the power of community and the ability to create social entrepreneurs. Our model allows the instructors to be in control of their time, earnings and businesses and we feel that the combination of passion, love for dance and a fierce focus on community in the country, makes it a great market for us to spread the Zumba love and passion.

Zumba has become quite a rage in the country