All that twirls in a girl’s world” is the description of 29 year-old Sakshi Singh’s blog, Girlyhour.(com), and you can’t be blamed for assuming the content is all about casual, girly stuff like shopping, updates on latest sales and going out.

That it is, but this site also goes one step ahead by reaching out to rural girls and their needs through Facebook and Twitter. Last week, Singh kick started a Facebook initiative — Like For A Life — to raise funds for girls in the rural villages on the outskirts of Bhopal. “All you have to do is ‘Like’ Girlyhour on Facebook. For every ‘Like’, the blog will pay Re 1 to Aham Bhumika the NGO that works for children in the area,” explains Singh, who has 4,600 members on her blog. “We have a lot more readers - over 900 Twitter followers and loyal fans who read the blog,” adds Singh.