When Twitter conversations shape opinion, and customers engage with brands on Facebook to complain, you know social media has come of age. Co-founders of month-old start-up Social Samosa(.com) Ankita Gaba and Aditya Gupta and evangelist Srinivas Kulkarni, tell Sowmya Rajaram where the industry is headed this year. Here's why you should be interested: social media is expected to touch 45 million Indians this year

What was the thought behind Social Samosa?
The social media space is blazing hot right now. While consumers realisedu00a0 very early that they could do a lot with it, now brands are realising this. There was a lot of good work happening by social media agencies, consultants and brands and those records were being put up on individual sites and blogs. However, not all users had easy access to it and not all brands and businesses were able to show their good work to a larger audience. With the increase in social media usage, a lot of people wanted to build careers in it. Business owners too wanted to use social media for their businesses. But most didn't know where to start.
We saw this gap and decided to bridge it. Since both the founders are from the social media industry and have been involved with a variety of social media projects, this seemed like the next logical step.

Co founders Ankita Gaba.u00a0 Pic/ Mahesh Chafe

Where does Social Samosa see itself vis-a-vis the likes of Superchooha (which Gaba founded) and Social Wavelength?
Social Wavelength and the likes have a different set of offerings. They help brands with their social media strategies and also provide execution services. Social Samosa, on the other hand, hopes to become a knowledge repository for the Indian Social Media space. We encourage all social media agencies to share their knowledge and case studies with us. The main objective of Social Samosa is to be able to provide in-depth information about the Indian Social Media space. We want to be at the forefront of this rapidly growing industry and have a hand in moulding and forming the direction.