1. Tell us about your upcoming SA Show in Pune. What is the focus of the collection you are presenting here?
The collection that will be showcased in Pune is my Autumn/Winter 2013 womenswear line called Ehsaas, which means emotions, feelings and realisations. The collection is both reflective and evocative of the myriad emotions that flow through a woman’s heart and mind. The white collection speaks of peace and tranquility. The saree collection pampers her ethnic sensibilities and femininity, whereas the array of dresses in different hues and prints brings forth her spirit of joy and the love for life. The collection is truly in keeping with the USP of the brand, which is ‘elegant and chic’. Cutwork, which the brand specialises in, has been used liberally on items ranging from sarees, tunics and shirts.