Breast cancer is on the rise in India, with various health experts attributing it to lifestyle changes, changing reproductive preferences and hormonal imbalances in the body. As per an expert, one in 22 females in urban India is likely to develop the disease.

According to WHO, there are about 1.38 million new cases and 458,000 deaths from breast cancer each year. The Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for awareness, early detection and treatment as well as palliative care of this disease.