Hot wheels at auto boutiques. The Indian car showroom makeover

Updated On: 25 September, 2009 10:06 AM IST | | Kasmin Fernandes

Selling cars today is no longer plain business. It's art. Showrooms are boutiques, and buying a car is essentially an experience. fyi walks the red carpet at new-age dealerships

Hot wheels at auto boutiques. The Indian car showroom makeover

Selling cars today is no longer plain business. It's art. Showrooms are boutiques, and buying a car is essentially an experience.u00a0FYI walks the red carpet at new-age dealerships

In an industry where perception is everything, luxury car dealers are spending big to win your confidence, splashing out on presentation, staff expertise, espresso machines and purpose-built showrooms bathed with mood-lighting. Where once a car showroom comprised drab walls and still cars, the trend is now towards making a car purchase a lifestyle experience.